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University of Colorado Boulder

Working with the Media

This course builds on foundational public relations concepts by examining how organizations communicate with media and external audiences in complex communication environments. You'll explore the role of public relations in branding and storytelling, with particular attention to how organizational mission and core values guide message development across traditional and digital media. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.

Status: Public Relations
Status: Branding
BeginnerCourse9 hours

Featured reviews

YM

Reviewed Oct 17, 2023

It is a good and important course for those who are in the field of Public Relations.

NA

Reviewed Aug 11, 2026

very educated related to the subject and the modern ways for the meadia

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