Back to Channel Management and Retailing
IE Business School

Channel Management and Retailing

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing.

Status: Marketing Channel
Status: Cross-Channel Marketing
BeginnerCourse9 hours

Featured reviews

SM

4.0Reviewed Feb 19, 2018

The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.

RR

5.0Reviewed Oct 12, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

CM

5.0Reviewed May 30, 2020

AMAZING COURSE FOR THOSE WHO WANTS TO UNDERSTAND DISTRIBUTION CHANNELS AND RETAILING PROCESS.

SV

4.0Reviewed Dec 21, 2017

Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking

VV

5.0Reviewed Dec 2, 2022

Amazingly comprehensive, combines both theoretical and practical knowledge to convey the lessons in a clear, concise and structured manner. Loved it

VS

5.0Reviewed Apr 16, 2020

Very Well explained and provide thorough learning alongside engaging reads and assignments.

JG

4.0Reviewed Mar 24, 2019

2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.

AS

4.0Reviewed May 26, 2017

it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert

SA

5.0Reviewed Jun 29, 2020

Wonderful course, helped and highlighted the elements of channel and retailing. Made me think in new directions.

IS

5.0Reviewed Nov 14, 2019

Very professional tutor. She was very interesting and emotional. Perfect course about e-commerce.

RM

4.0Reviewed May 9, 2020

It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.

HS

4.0Reviewed Jun 2, 2020

A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.

All reviews

Showing: 20 of 205

Roy Redondo
5.0
Reviewed Oct 12, 2020
RAHUL SHIVANI
5.0
Reviewed Jun 19, 2020
Clarence Rolle
2.0
Reviewed Sep 9, 2017
Neha Nair
3.0
Reviewed Oct 25, 2019
Gyula Weeber
3.0
Reviewed Jul 25, 2020
Derya Akar
5.0
Reviewed Jun 2, 2019
Ankur Aggrawal
2.0
Reviewed Jul 11, 2020
SANTINATH DUTTA
5.0
Reviewed Apr 28, 2020
Justin SEGAL
5.0
Reviewed Nov 5, 2017
Anmol
5.0
Reviewed Aug 25, 2018
Gyouri
2.0
Reviewed May 8, 2016
Mira Veleva
1.0
Reviewed Dec 9, 2020
Elzbieta Zdunek
1.0
Reviewed Apr 13, 2020
Willy Peña Büttner
1.0
Reviewed Oct 25, 2016
Tong瞳
1.0
Reviewed May 8, 2016
Vaibhav Gupta
1.0
Reviewed Dec 18, 2020
Zhengyi XIANG
1.0
Reviewed Oct 16, 2021
Aesha Agarwal
5.0
Reviewed May 10, 2021
Lakshmiganapathy Anisingaraju
5.0
Reviewed Jan 20, 2021
CARLOS JOSE RODRIGUEZ
5.0
Reviewed Apr 15, 2016