Back to Gamification
University of Pennsylvania

Gamification

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.

Status: Marketing
Status: Behavior Management
Course22 hours

Featured reviews

DP

5.0Reviewed Sep 23, 2017

Amazing course, opens up your eyes and makes you realise that bagdes that you get on some website is a clever gamification trick to keep you engaged! Nice and interesting course!

DS

5.0Reviewed Mar 8, 2018

That's super cool. Exceed my expectation 200%. My most valuable take away are self-determination theory, flow, importance of intrinsic motivation, and design framework. Thanks a lot!

CE

4.0Reviewed Apr 1, 2018

The course is excelent, have the foundation of the topic but it's a little bit old. There are some new information that should be included, specifically in the gamification design frameworks.

AS

5.0Reviewed Dec 2, 2022

The course was detailed and challenging. It was engaging and thorough understanding of gamification, It was very helpful and am looking forward to apply in my professional work.

TM

5.0Reviewed Mar 31, 2018

I really enjoyed this course and ended up buying the book also. The combination of lecture, interviews, reading and activities was a great way to understand gaming fundamentals.

JG

4.0Reviewed Dec 25, 2019

Engaging teacher, good examples, wide point of view on the topic. Also the criticism and future of Gamification is addressed which makes the learner think about other perspectives as well.

SJ

5.0Reviewed Jan 3, 2016

Insightful course, widens your horizon of thinking. After completion of this course I was able to understand and create many engagement activities in my profession of a Human Resource Officer.

AV

5.0Reviewed Apr 29, 2020

Great course, many insights, great examples and case studies. Full of interesting and motivating elements. A bit too long, on my opinion, maybe splitting in two easier and faster sessions could help.

LK

5.0Reviewed Jan 27, 2016

It was a brilliantly designed, comprehensive course with a very nice and sympathetic instructor. I am very much satisfied not only with the content but also with the assignments as well.

FL

5.0Reviewed May 22, 2019

Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.

JM

5.0Reviewed Jan 16, 2016

Este es un curso básico de Gamification que abarca los conceptos al detalle y mediante ejemplos practico de la teoría se facilita el aprendizaje. Felicito al profesor y agradezco el tiempo brindado.

OJ

5.0Reviewed Sep 19, 2017

As someone who have no previous knowledge on the course's material, I find Prof. Werbach's lectures clear and fun to follow. I have learnt a lot from both the videos and assignments.

All reviews

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1.0
Reviewed May 28, 2019
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