Customer relationships drive business success, yet most marketing professionals struggle to systematically track their customer journey stages and maintain accurate contact data. This Short Course was created to help digital marketing professionals accomplish effective customer lifecycle management using HubSpot CRM.
Manage Customer Journeys in HubSpot
Manage Customer Journeys in HubSpot
This course is part of Customer Analytics & Intelligence Specialization
Instructor: Hurix Digital
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Customer lifecycle frameworks provide standardized terminology for tracking engagement progression and ensuring consistent communication strategies.
Proper contact record management serves as the foundation for personalized customer experiences and effective lead nurturing campaign execution.
Systematic data entry and ownership assignment create accountability and enable coordinated team efforts in customer relationship development.
Understanding distinctions between leads, marketing qualified leads, and sales qualified leads is essential for optimizing conversion rates.
Skills you'll gain
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
February 2026
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This course is part of the Customer Analytics & Intelligence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
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