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Emory University

Marketing Analytics Capstone Project

This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.

Status: Data Analysis
Status: Model Evaluation
Course11 hours

Featured reviews

S

5.0Reviewed Apr 23, 2020

Great course. Amazing content. Incredibly well explained by Professor Schweidel. I have learnt a lot. Thank you!

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David Schwartz
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Reviewed Nov 15, 2017
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Reviewed Nov 2, 2020
Sofia Giussani
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Reviewed Apr 24, 2020
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Reviewed Nov 1, 2023
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Reviewed Oct 9, 2023
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Reviewed Nov 25, 2023
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Reviewed Aug 8, 2025