In this module, you will delve into Social Network Analysis (SNA), mastering the calculation of key SNA measures and understanding their significance in organizational behavior. You will also learn to cluster network subgroups to uncover structural insights. You will explore statistical tests tailored for analyzing social forces within networks, equipping you to interpret and apply SNA findings effectively in various contexts.

In this module, you will delve into Online Influence and Persuasion, exploring the complexities of social media dynamics. You will understand the counter-intuitive nature of influence and the interplay between disinformation, misinformation, malinformation, and propaganda. You will gain insights into social media addiction from a neurobiological perspective and examine common theories of influence and persuasion, moderated within online contexts. Additionally, you will explore platform manipulation and the role of recommender systems in shaping online behaviors and perceptions.

In this module, you will explore the dynamics of influence, network conformity, and cognitive biases in online environments. You will also understand how network conformity shapes beliefs and behaviors and examine the phenomenon of majority illusion. You will also explore the neural basis of persuasion and the impact of cognitive biases on online interactions, equipping you with insights into combating disinformation and promoting critical thinking in digital spaces.

In this module, you will gain practical expertise in managing social media data through APIs (Application Programming Interfaces). You will learn to extract, transform, and load data from various platforms for comprehensive analysis, integrating external data sources to enrich your analytical capabilities and insights.