Master the art of persuasion to lead with influence, confidence, and impact. As a program or project manager, your success depends on inspiring senior contributors, aligning diverse stakeholders, and communicating clearly under pressure. This course gives you the tools to go beyond the basics of the PMP® or CAPM®—to persuade effectively, manage your leadership presence, and drive results across complex initiatives.
Persuasion and Presence for Program and Project Managers
Persuasion and Presence for Program and Project Managers
This course is part of Program Management and the Art of Communication Specialization
Instructor: William A. Brantley
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
7 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Apply persuasive communication techniques to influence leaders and align diverse stakeholders.
Balance logic, emotion, and credibility (ethos, pathos, logos) to craft impactful messages.
Strengthen leadership presence and build trust across digital and in-person interactions.
Use persuasion as a tool for managing risk, driving outcomes, and improving team performance.
Skills you'll gain
- Emotional Intelligence
- Persuasive Communication
- Non-Verbal Communication
- Influencing
- Executive Presence
- Team Building
- Presentations
- Communication
- Constructive Feedback
- Leadership
- Strategic Communication
- Public Speaking
- Project Management
- Virtual Teams
- Stakeholder Communications
- Communication Strategies
- Program Management
- Stakeholder Analysis
- Target Audience
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
24 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Program Management and the Art of Communication Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
The first week starts with defining the two communication models: transmission and emergence. Then, how each communication model is used in program and project management.
What's included
5 videos10 readings6 assignments
The second week describes the three parts of the Understanding Triad. You will learn how know-what, know-how, and know-why work together in creating an effective and compelling message.
What's included
5 videos6 readings6 assignments
The third week describes the value of feedback in building understanding. You will learn the three types of feedback and how to combine the three feedback types with the Understanding Triad for better testing of agreement.
What's included
4 videos5 readings5 assignments
The last week gives the program or project manager the tools to determine who is their audience and their information needs. You will combine the Understanding Triad with audience analysis to tailor your messages for maximum impact.
What's included
5 videos6 readings6 assignments
What's included
2 readings1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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