Social Media Marketing

This course is part of multiple programs.

Instructors: SkillUp

Access provided by ExxonMobil

3,136 already enrolled

4 modules

Gain insight into a topic and learn the fundamentals.

21 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

21 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.

Skills you'll gain

Tools you'll learn

TikTok

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

12 assignments

Taught in English

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Gain a foundational understanding of a subject or tool
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There are 4 modules in this course

With over 6 billion people using social media globally (Statista), social media is a critical driver of brand visibility, engagement, and growth. Whether you're an aspiring social media manager, marketer, entrepreneur, or freelancer, this course gives you a solid foundation in strategy and management for marketing success.

You’ll learn to plan, create, manage, and analyze content on key platforms like Instagram, Facebook, LinkedIn, X, and TikTok. You’ll explore organic social media, how to build brand-aligned strategies, and growth hacking techniques to expand your reach. You’ll learn to craft effective posts using text, images, videos, stories, and user-generated content (UGC), with tools like Canva and inVideo. Also, learn how to write compelling captions and schedule posts for maximum impact. Further, you’ll dive into community management and analytics and learn how to engage audiences, respond to comments and direct messages (DMs), and build loyalty. You’ll also learn to track performance through metrics like likes, shares, comments, and reach. If you’re keen to boost a brand’s social presence and harness the full power of social media, enroll today!

This module provides a foundational understanding of social media planning and strategy. It covers the core principles of organic social media, its role in digital marketing, and how it differs from paid strategies. You will learn how to develop an effective social media strategy, including setting clear goals, identifying target audiences, and selecting the right platforms based on brand objectives. Further you will learn growth hacking approaches to organic social media to grow your audience. By the end of this module, you will have a structured approach to planning and executing organic social media campaigns that align with business goals.

What's included

5 videos2 readings3 assignments6 plugins

5 videos Total 35 minutes

Course Introduction 4 minutes
Introduction to Social Media Marketing 6 minutes
The Impact of Organic Social Media 9 minutes
The Social Media Planning Process 9 minutes
Choosing the Right Platforms for Your Brand 7 minutes

2 readings Total 7 minutes

Course Overview 5 minutes
Summary and Highlights: Social Media Planning and Strategy 2 minutes

3 assignments Total 50 minutes

Practice Quiz: Understanding Organic Social Media 10 minutes
Practice Quiz: Social Media Strategy Development 10 minutes
Graded Quiz: Social Media Planning and Strategy 30 minutes

6 plugins Total 67 minutes

Reading: How to Make the Most of This Course 2 minutes
Reading: Fundamentals of Organic Social Media 10 minutes
Reading: Fundamentals of Growth Hacking in Social Media 10 minutes
Activity: Analyzing Organic Strategies 15 minutes
Reading: Guide to Social Media Strategy 10 minutes
Lab: Creating a Basic Social Media Plan 20 minutes

This module focuses on the essentials of content creation and calendarization for social media. You will explore different content types, best practices for optimizing content, and strategies for maintaining a consistent brand voice. The module also covers social media calendarization, ensuring that content is planned, scheduled, and optimized for maximum engagement. The module also covers how growth hacking can be leveraged for User-Generated Content (UGC) and social media content. By the end of this module, you will be able to create, optimize, and schedule high-performing social media effectively.

What's included

9 videos1 reading4 assignments7 plugins

9 videos Total 68 minutes

Introduction to Content Types 7 minutes
Understanding Text, Image, and Video Posts 7 minutes
Leveraging Stories and User-Generated Content (UGC) 7 minutes
Writing Captions That Drive Engagement 8 minutes
Visual Content Optimization 8 minutes
Maintaining a Consistent Brand Voice 7 minutes
Importance of a Social Media Calendar 7 minutes
Optimizing Post Timing and Frequency 9 minutes
Tools and Platforms for Social Media Scheduling 8 minutes

1 reading Total 6 minutes

Summary and Highlights: Content Creation and Calendarization 6 minutes

4 assignments Total 60 minutes

Practice Quiz: Content Types for Organic Social Media 10 minutes
Practice Quiz: Content Best Practices and Optimization 10 minutes
Practice Quiz: Social Media Calendarization 10 minutes
Graded Quiz: Content Creation and Calendarization 30 minutes

7 plugins Total 95 minutes

Reading: Guide to leveraging growth hacking for User-Generated Content (UGC) 10 minutes
Reading: Guide to Social Media Post Formats 10 minutes
Lab: Creating Engaging Content 20 minutes
Reading: Best Practices for Social Media Content 10 minutes
Lab: Content Optimization Exercise 15 minutes
Reading: Guide to Social Media Calendarization 10 minutes
Lab: Creating a Social Media Calendar 20 minutes

This module focuses on managing and analyzing social media activities effectively. You will explore techniques for building and nurturing an online community, responding to comments and direct messages (DMs), and using engagement strategies. Further you will explore practices of growth hacking in growing your social media community. The module also covers social media analytics, helping you track organic performance metrics such as likes, shares, comments, and reach to refine content strategies. Additionally, you will get experience with social media management tools for scheduling, monitoring, and analyzing performance. By the end of this module, you will have the skills required to manage social media platforms efficiently and make data-driven decisions.

What's included

6 videos1 reading4 assignments6 plugins

6 videos Total 37 minutes

Introduction to Community Management 5 minutes
Engagement Techniques and Handling DMs 6 minutes
Understanding Key Social Media Metrics 6 minutes
Leveraging Insights for Strategy 7 minutes
Overview of Social Media Management Tools 6 minutes
Monitoring and Scheduling with Social Media Management Tools 6 minutes

1 reading Total 5 minutes

Summary and Highlights: Social Media Management and Analytics 5 minutes

4 assignments Total 60 minutes

Practice Quiz: Social Media Community Management 10 minutes
Practice Quiz: Social Media Analytics and Insights 10 minutes
Practice Quiz: Tools for Social Media Management 10 minutes
Graded Quiz: Social Media Management and Analytics 30 minutes

6 plugins Total 88 minutes

Reading: Guide to Community Building on Social Media 10 minutes
Lab: Community Engagement 20 minutes
Reading: A Guide to Social Media Analytics 10 minutes
Lab: Analytics Review Activity 20 minutes
Reading: Guide to Social Media Management Tools 8 minutes
Lab: Tool Comparison and Practice 20 minutes

The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.