In this course, you'll dive deep into how TikTok decides which content to show to which users. You'll learn what factors the algorithm considers when ranking videos and how engagement metrics like likes, comments, shares, and watch time impact your content's reach. Through analyzing successful TikTok videos, you'll identify patterns and strategies that work well with the algorithm, giving you insights into how to structure your own content for better visibility.

TikTok Insights: Crack the Algorithm

Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand TikTok’s algorithm to enhance your content reach.
Skills you'll gain
Details to know

Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills

There is 1 module in this course
In this lesson, you'll dive deep into how TikTok decides which content to show to which users. You'll learn what factors the algorithm considers when ranking videos and how engagement metrics like likes, comments, shares, and watch time impact your content's reach. Through analyzing successful TikTok videos, you'll identify patterns and strategies that work well with the algorithm, giving you insights into how to structure your own content for better visibility.
What's included
2 videos2 readings2 assignments
Instructor

14 Courses 3,842 learners
Offered by
Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.




