Back to Web Design: Strategy and Information Architecture
California Institute of the Arts

Web Design: Strategy and Information Architecture

This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss: - Different job descriptions in the web design industry and where UX and UI skills fall within this spectrum - The difference between native apps and websites - The difference of agile vs. waterfall approaches - User personas and site personas - User testing The work and knowledge in this course continues in the last course in the UI/UX Design Specialization, Web Design: Wireframes to Prototypes, where you will tackle—finally—wireframes, visual mockups, and clickable prototypes. This is the third course in the UI/UX Design Specialization, which brings a design-centric approach to user interface (UI) and user experience (UX) design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. These courses are ideal for anyone with some experience in graphic or visual design and who would like to build their skill set in UI or UX for app and web design. It would also be ideal for anyone with experience in front- or back-end web development or human-computer interaction and want to sharpen their visual design and analysis skills for UI or UX.

Status: Mockups
Status: User Experience
IntermediateCourse15 hours

Featured reviews

SP

5.0Reviewed Jun 22, 2021

T​his course really helped me in solving that question we face in almost every project, where to start and how to acieve professionalism in every aspect of any project from start to end.

AA

5.0Reviewed Apr 4, 2021

Amazing course! The way it's explained with real examples. Alyson and Bradley's projects are insightful for learning. The course is much better than the first 2 of the specialization.

EW

5.0Reviewed Feb 7, 2019

Jasper is a good teacher and has clearly put a lot of time and effort into this course. It gives a sound theoretical understanding into UI and UX.

GV

5.0Reviewed Nov 25, 2020

Well structured and knowledgable lectures. Concise and practical exams were beneficial to understand and applying the content to an actual project.

NG

5.0Reviewed Dec 21, 2019

I really love it! I enjoy the way CALARTS teaches its students, it gives you all the information theoretical and practical in an enjoyable way!

WN

5.0Reviewed May 20, 2022

I really enjoyed the course . It was extremely well paced and practical. I thouroughly enjoyed working with the two student samples they gave through out the course.

NL

5.0Reviewed Nov 8, 2020

Excellent course. Very well taught. The course videos were informative and well prepared. The course assignments reflected the course videos. Thank You !

AF

5.0Reviewed Nov 28, 2019

Great course! Great instructor! I enjoyed every bit of it as it was well broken down for easy comprehension! Thank you so much for the knowledge!

JB

5.0Reviewed Oct 19, 2020

Excellent course! Gave me a broader view on web design and what we have to do to plan ahead before any design. Very well crafted and excellent teacher

AR

5.0Reviewed May 27, 2020

Good content and a very methodical approach and flow to the whole course. Good for people who want to learn about Web design. Kudos to the team.

PS

5.0Reviewed Oct 18, 2020

A very clear and concise manner of introducing the concepts. Would highly recommend to someone who is at the beginner stage and wants to enter the world of UX and web design.

PT

4.0Reviewed Sep 24, 2020

Great content, I think most of the concept was taught in my highschool Information Technology subject, however, this is a good reinforcement. The peer reviewing process needs to be improved.

All reviews

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