Coursera

Market Research Analyst: AI, Power BI, SurveyMonkey skilled Professional Certificate

Coursera

Market Research Analyst: AI, Power BI, SurveyMonkey skilled Professional Certificate

Transform Data into Actionable Business Insights.

Master market research with AI and Power BI to drive strategic decisions and lead with data.

Access provided by ExxonMobil

Earn a career credential that demonstrates your expertise
Beginner level

Recommended experience

2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
Beginner level

Recommended experience

2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Frame research questions and design strategic market studies using professional intake methods.

  • Conduct competitive intelligence and trend forecasting with advanced analytical techniques.

  • Design and execute primary research using GDPR-compliant survey methods.

  • Apply customer segmentation and ROI estimation to formulate growth strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

April 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your career with in-demand skills

  • Receive professional-level training from Coursera
  • Demonstrate your technical proficiency
  • Earn an employer-recognized certificate from Coursera

Professional Certificate - 9 course series

Market Research Foundations for Strategy and Growth

Market Research Foundations for Strategy and Growth

Course 1, 9 hours

What you'll learn

  • Recognize the fundamental purposes of market research and apply industry-standard intake forms to capture project requirements.

  • Use interview techniques to define specific, measurable research objectives and evaluate approaches with cost-benefit analysis.

  • Apply strategic frameworks like the 4 Ps, SWOT, and Ansoff Matrix to analyze implications and quantify revenue impact.

  • Recommend growth strategies based on analysis, including insights from research findings to support decision-making.

Skills you'll gain

Category: Interviewing Skills
Category: Project Scoping
Category: Business Research
Category: Research Methodologies
Category: Smart Goals
Category: Growth Strategies
Category: Marketing Planning
Category: Competitive Analysis
Category: Research Reports
Category: Feasibility Studies
Category: Key Performance Indicators (KPIs)
Category: Strategic Planning
Category: Business Analysis
Category: Strategic Marketing
Category: Market Research
Category: Marketing Strategies
Category: Business Planning
Category: Return On Investment
Category: Business Strategies
Category: Business Strategy
AI-Powered Market Research and Survey Design

AI-Powered Market Research and Survey Design

Course 2, 18 hours

What you'll learn

  • Execute qualitative interviews and AI-powered focus groups to synthesize deep user insights from complex information.

  • Design sophisticated surveys utilizing advanced branching logic and skip patterns to optimize high-quality data collection.

  • Analyze research data using statistical techniques and eye-tracking heat maps to generate technology-driven insights.

  • Evaluate data collection processes to ensure full GDPR compliance and adherence to global privacy and ethical standards.

Skills you'll gain

Category: Market Research
Category: Quantitative Research
Category: Statistical Analysis
Category: Interviewing Skills
Category: Focus Group
Category: Sampling (Statistics)
Category: Heat Maps
Category: Statistical Methods
Category: Qualitative Research
Category: General Data Protection Regulation (GDPR)
Category: Sample Size Determination
Category: Return On Investment
Category: Compliance Management
Category: Data Ethics
Category: Statistical Reporting
Category: No-Code Development
Category: Data Collection
Category: AI Integrations
Market Research Data Analysis and Governance with R

Market Research Data Analysis and Governance with R

Course 3, 19 hours

What you'll learn

  • Apply R programming techniques for comprehensive data analysis and create automated, parameterized reports with R Markdown to minimize manual error.

  • Implement robust data governance and quality monitoring practices to ensure data integrity and auditability.

  • Evaluate and validate predictive models using advanced diagnostic techniques to improve accuracy and reliability.

  • Master data provenance to ensure findings are defensible and communicate insights effectively to stakeholders.

Skills you'll gain

Category: R Programming
Category: Data Governance
Category: Model Evaluation
Category: Data Quality
Category: Data Ethics
Category: Metadata Management
Category: File Management
Category: Rmarkdown
Category: Predictive Modeling
Category: Statistical Reporting
Category: Research Reports
Category: Market Research
Category: R (Software)
Category: Data Manipulation
Category: Data Wrangling
Category: Tidyverse (R Package)
Category: Statistical Analysis
Category: Responsible AI
Category: Predictive Analytics
Category: Business Research
Competitive Intel, Trends and Data Sourcing

Competitive Intel, Trends and Data Sourcing

Course 4, 10 hours

What you'll learn

  • Apply Porter's Five Forces to evaluate industry competitiveness and identify gaps in product features against competitors.

  • Use sentiment analysis to track competitor communication shifts and develop advanced search techniques for critical information retrieval.

  • Create risk-scoring matrices for strategic decision-making to enhance understanding of potential challenges and threats.

  • Evaluate and prioritize market trends using systematic scoring to better inform future business strategies and initiatives.

Skills you'll gain

Category: Competitive Intelligence
Category: Competitive Analysis
Category: Market Analysis
Category: Market Intelligence
Category: Research Methodologies
Category: Market Research
Category: Market Data
Category: Product Strategy
Category: Time Series Analysis and Forecasting
Category: Trend Analysis
Category: Report Writing
Category: Market Dynamics
Category: Business Reporting
Category: Market Trend
Category: Data Validation
Category: Demand Planning
Category: Forecasting
Category: Data Collection
Category: Market Opportunities
Category: Research Reports
Market Analysis and Trend Forecasting with Data

Market Analysis and Trend Forecasting with Data

Course 5, 9 hours

What you'll learn

  • Analyze historical trend data to forecast future market demand and calculate market sizing metrics like TAM, SAM, and SOM.

  • Visualize competitive positioning and market share trends to determine their impact on strategic recommendations and market entry.

  • Distinguish between market trends and short-term fads to inform data-driven decisions and ensure relevance in recommendations.

  • Create structured scorecards for market entry decisions to produce data-driven recommendations with confidence and clarity.

Skills you'll gain

Category: Market Analysis
Category: Trend Analysis
Category: Time Series Analysis and Forecasting
Category: Data-Driven Decision-Making
Category: Market Opportunities
Category: Quantitative Research
Category: Market Share
Category: Data Analysis
Category: Go To Market Strategy
Category: Data Presentation
Category: Data Storytelling
Category: Market Trend
Category: Descriptive Analytics
Category: Market Intelligence
Category: Competitive Analysis
Category: Market Data
Category: Forecasting
Category: Data Visualization
Category: Growth Strategies
Category: Market Research
Customer Segmentation and Analytics

Customer Segmentation and Analytics

Course 6, 7 hours

What you'll learn

  • Identify and define comprehensive buyer personas using data.

  • Analyze cross-tabulated data to uncover key customer segments.

  • Apply RFM segmentation to classify and prioritize customer groups.

  • Calculate incremental revenue and profitability from targeted segments to demonstrate financial value to stakeholders.

Skills you'll gain

Category: Data-Driven Marketing
Category: Market Research
Category: Customer Analysis
Category: Persona Development
Category: Strategic Marketing
Category: Marketing Effectiveness
Category: Data Presentation
Category: Target Audience
Category: Return On Investment
Category: Customer Insights
Category: Business Analytics
Category: Customer Retention
Category: Customer Data Management
Category: Pivot Tables And Charts
Category: Revenue Management
Category: Data Analysis
Category: Marketing Strategies
Category: Data Storytelling
Category: Data-Driven Decision-Making
Category: Marketing Analytics
Market Research Data: Dashboards and Storytelling

Market Research Data: Dashboards and Storytelling

Course 7, 16 hours

What you'll learn

  • Design clear, impactful data visualizations and create interactive dashboards in Power BI using best practices.

  • Learn to blend multi-source data into a single, interactive dashboard to enhance clarity and user engagement.

  • Craft compelling narratives that connect data to business strategy, supporting executive decision-making effectively.

  • Automate and validate reporting processes to improve stakeholder communication and ensure data accuracy and consistency.

Skills you'll gain

Category: Data Storytelling
Category: Interactive Data Visualization
Category: Market Analysis
Category: Dashboard
Category: Data Validation
Category: Dashboard Creation
Category: Data Visualization Software
Category: Report Writing
Category: Data Presentation
Category: Data Visualization
Category: Presentations
Category: Power BI
Category: Usability Testing
Category: Storytelling
Category: Target Audience
Category: Data Analysis Expressions (DAX)
Category: Statistical Visualization
Category: Market Data
Category: Business Intelligence
Category: Data Integration
Market Research Portfolio Capstone

Market Research Portfolio Capstone

Course 8, 4 hours

What you'll learn

  • Design a comprehensive market research project from concept to delivery.

  • Execute ethical, mixed-methods research with robust data collection.

  • Perform advanced analytics using R and Power BI.

  • Create and package professional-quality research deliverables for executive-level presentation.

Skills you'll gain

Category: Report Writing
Category: Data Analysis
Category: Presentations
Category: Data Collection
Category: R Programming
Category: Data Presentation
Category: Advanced Analytics
Category: Quantitative Research
Category: Data Ethics
Category: Market Research
Category: Statistical Analysis
Category: Research Reports
Category: Technical Communication
Category: Market Analysis
Category: Customer Analysis
Category: Business Research
Category: Dashboard Creation
Category: Data Capture
Category: Strategic Thinking
Category: Project Design
Career Launch for Market Researchers

Career Launch for Market Researchers

Course 9, 1 hour

What you'll learn

  • Convert academic projects into professional portfolio items.

  • Craft compelling resumes and LinkedIn profiles for market research roles.

  • Develop a strategic approach to job searching and networking.

  • Identify key certification paths and professional associations.

Skills you'll gain

Category: LinkedIn
Category: Recruitment
Category: Personalized Campaigns
Category: R Programming
Category: Market Research
Category: Portfolio Management
Category: Project Portfolio Management
Category: Storytelling
Category: Concision
Category: Interviewing Skills
Category: Technical Communication
Category: Power BI
Category: Expectation Management
Category: Professional Networking

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Professionals from the Industry
479 Courses109,487 learners

Offered by

Coursera

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

¹Career improvement (i.e. promotion, raise) based on Coursera learner outcome survey responses, United States, 2021.