By the end of this project, you will create a customized email for a business marketing campaign using a free version of Mailchimp. You will be able to create an interactive email complete with a call to action that is professional and engaging to your audience. You’ll set up an email campaign as one of several powerful digital marketing campaign tools available in Mailchimp.

Use Mailchimp to Build an E-mail Marketing Campaign

Use Mailchimp to Build an E-mail Marketing Campaign

Instructor: Stacey Shanklin-Langford
Access provided by ExxonMobil
24,931 already enrolled
(383 reviews)
Recommended experience
What you'll learn
Use features in Mailchimp.
Use design tools to create an email marketing campaign.
Prepare an email marketing campaign for distribution.
Skills you'll practice
Details to know

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Only available on desktop
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- Gain hands-on experience solving real-world job tasks
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
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Introduction to Mailchimp and create a Mailchimp account.
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Tour Mailchimp and set your audience.
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Create an email campaign.
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Design and edit your email campaign.
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Finish your email campaign design.
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Send your email campaign.
Recommended experience
Foundational knowledge of digital marketing.
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Reviewed on Jun 2, 2020
It was an amazing experience in learning e-mail marketing campaign using mailchimp
Reviewed on Jun 5, 2020
A very easy and good project to learn about the MailChimp email marketing campaign.
Reviewed on Jul 14, 2020
Mailchimp is an interesting site. It helps us to send huge email within a minute. One can make his career of email marketing by it.Thanks





