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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,317 ratings

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

AM

Apr 10, 2020

This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!

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1676 - 1685 of 1,685 Reviews for The Strategy of Content Marketing

By Sayda D

•

Jun 28, 2024

There is so much reading and grading of peer's materials. I could just read a book on this subject :(

By kolawole s

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May 17, 2024

worst course on Coursera, from the podcast to how now examples are shown

By L. Z P

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Sep 20, 2024

Wish I could give zero stars. A waste of time and money. Don't do it.

By Krisztian K

•

Sep 15, 2022

Someone missgraded me and i couldnt finish my course!

By Lojan A

•

Jul 15, 2025

The course is not suitable for me at the moment

By K56 N A T

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Sep 16, 2022

The teacher tries to promote for Copyblogger

By zaed s a

•

Jun 6, 2025

i couldnt get my certificate

By Araceli A

•

May 20, 2025

porque no me deja finalizar?

By Tarek A

•

Sep 6, 2023

there is no certificate

By Adrash S

•

Aug 9, 2024

bad experience