Kennesaw State University

Emerging Markets - Jagdish Sheth

Kennesaw State University

Emerging Markets - Jagdish Sheth

This course is part of The 4 A's of Marketing with Jagdish Sheth Specialization

Jagdish Sheth

Instructor: Jagdish Sheth

Access provided by SGCSRC

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the The 4 A's of Marketing with Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This course not only captures the fundamental shift and the forces driving the shift in global growth, but also explores how to confront the reality of new measures of world economies. Presented are in depth analysis on the five characteristics of emerging markets, with especially Chindia shaping global markets, and the ten implications of this shift on the marketing practice.

What's included

12 videos4 readings1 assignment2 discussion prompts

This course not only captures the fundamental shift and the forces driving the shift in global growth, but also explores how to confront the reality of new measures of world economies. Presented are in depth analysis on the five characteristics of emerging markets, with especially Chindia shaping global markets, and the ten implications of this shift on the marketing practice.

What's included

11 videos1 assignment

What is the next paradigm for International Marketing? This course not only answers this question succinctly but also focuses on the four forces driving this fundamental shift from the old ‘Glocal’ model. It explains in depth on how to successfully implement Local, Act Global Strategy by offering a 6-point strategic framework.

What's included

6 videos

What is the next paradigm for International Marketing? This course not only answers this question succinctly but also focuses on the four forces driving this fundamental shift from the old ‘Glocal’ model. It explains in depth on how to successfully implement Local, Act Global Strategy by offering a 6-point strategic framework.

What's included

7 videos1 reading1 assignment1 peer review

Earn a career certificate

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Instructor

Jagdish Sheth
Kennesaw State University
14 Courses 7,413 learners

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Kennesaw State University

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