This course is primarily intended for university students, professionals from various fields, and technology enthusiasts who are interested in understanding the impact and applications of Generative Artificial Intelligence. From communicators seeking to explore new creative tools to educators, programmers, and scientists aiming to integrate this technology into their daily work, the content has been carefully designed to be accessible and relevant to a broad and diverse audience.

Throughout this course, participants will discover the fundamentals of Generative AI, explore its connection to broader concepts such as machine learning and deep learning, and gain an understanding of how chatbots based on Large Language Models (LLMs) operate. A central element of this course is learning about prompts and their advanced use. Prompts are carefully formulated instructions or questions that enable effective interaction with language models to obtain precise and relevant results. As we progress, students will not only understand how to structure basic prompts but also how to employ advanced prompting techniques to maximize the utility and creativity of Generative AI tools, adapting them to specific needs within their professional workflows. Through explanatory videos, interactive readings, hands-on activities, and critical reflections, students will develop key competencies to analyze, apply, and critically assess this emerging technology, laying the groundwork for its integration into innovative projects and professional solutions.