I am a Coursera Plus member. This class says it is included in Coursera Plus. I wasted over an hour of my day completing the first module only for the system to not allow me to take the quiz at the end of the module, with an error message stating I am not enrolled in the class. When I close out and search for the class, Coursera says I am already enrolled in the class. This is extremely frustrating and a huge waste of my time.

Terrible - it had nothing to do with content. Random information on how LLMs work and then a keyword assignment with no examples given...just do it yourself. I have an MBA from Darden and found this class embarrassing. I trusted it would be great given my onsite learning experience at the school...but this was the worst Coursera class I've taken hands down.

Absolutely Transformative! This course was a game-changer! 🚀 It brilliantly combined foundational marketing strategies with cutting-edge Generative AI tools and techniques. I especially loved the hands-on approach — using Google Trends, Keyword Planner, and AnswerThePublic made the learning real and practical. The lessons on customer insights, persona development, and LLMs opened my eyes to how marketing can be smarter, faster, and more human at the same time. 🤖❤️ The instructor made complex concepts easy to understand and kept everything actionable. Highly recommend for anyone in marketing, business, or content creation who wants to future-proof their skills and embrace AI confidently!

i have learned many things but lately but i have get a good response so i would rate 5

شكرا لكم علي مساعدتي في التعلم

GREAT LEARNING

well explained however the tools are already out of date or access not possible because the free access to tools suggested not possible

Fast and concise course, but content could be better.

Some of the external tools necessary to for assignments don't work properly.

It was very basic. Assignment was interesting.

Looked promising, but the first assessment makes no sense whatsoever. After studying the module on AI, it asks you to use AI to brainstorm keywords for a brand, but then then search for competitors keywords on Google search to see what they are using and after that go deep without AI using Keyword Planner, Google Trend and answerrthepublic.com. What is the point of this? Why generate pointless keywords, when you are going to refine with non-AI searches anyway. If there is a reason for this, then it was not explained at all. That's where I left the course.

Its not what expected, I aim for a more practical view.

I lack deeper knowledge around the topic

Very basic. Nothing breakthrough in terms of applications.

Nothing was well explained