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California Institute of the Arts

Ideas from the History of Graphic Design

This intensive survey examines four pivotal eras in the History of Western Graphic Design, tracing the evolution of visual communication from the Industrial Revolution through the mid-20th century. While the global history of design is vast, this course focuses specifically on the Euro-American narrative to illustrate how mass production and Western modernist principles established the foundations of today’s professional design standards. Students will analyze how the relationship between words and pictures shifted across social, political, and technological contexts in Europe and the United States. By investigating the works of innovative Western groups—from the Victorian era to the Bauhaus and American Modernism—learners develop a technical and conceptual toolkit to inform their own contemporary practice. This course is an essential foundation for emerging designers seeking to understand the specific historical forces that shaped the "modern" aesthetic and its subsequent radical reactions.

BeginnerCourse11 hours

Featured reviews

KJ

4.0Reviewed Dec 4, 2016

Useful intro to the history of graphic design. The quizzes could have been more challenging though or involved doing more independent research on some of the graphic design periods discussed.

HC

4.0Reviewed Aug 20, 2017

It's a lovely course and the lecturers are great, but it focus mostly on American design or the impact of other designers in the USA. I would love to learn more about non-USA design.

SH

5.0Reviewed Jul 19, 2020

I really enjoyed this course. The lectures were interesting and I have a better understanding of design styles and their influences. I enjoyed completing the assignments too. Thank you!

ER

5.0Reviewed Mar 21, 2022

I was a little bit nervous about this course, I always hated History in school, but surprisingly this was very good! I enjoyed it! The assignments were easy to understand and managebale to complete.

RY

5.0Reviewed Sep 18, 2019

I think learning from the history is really important for graphic designers, as inspirations or reference! This course does a great job covering different styles and schools of graphic design!

SL

5.0Reviewed Jul 14, 2016

A more theoretical Cours that I really enjoyed and made me search for different artists. I started researching more and discovered how valuable this can be. Thank you for all the resources.

AD

5.0Reviewed Dec 4, 2016

Loved it and all the examples the teachers put into it, as well as the organization and evolution of themes. Big thank you to the teacher ladies. I learned a lot and enjoyed the lessons very much.

MS

5.0Reviewed Aug 22, 2017

This course gives us opportunity to explore within us that creating a project based task for a client or own startup. It can also be used as our portfolio. Opens up door for the career.

MM

5.0Reviewed May 19, 2020

I love the materials and how they are structured along with the quizzes and the assignments. They really help students to grasp the concepts of design history and design studies.

P

5.0Reviewed Nov 26, 2016

Its been a great course, many info and points that are fantastic in the learning or adding new knowledge always. I will always recommend this course for those who want to know more and learn design.

AN

5.0Reviewed Sep 9, 2016

This course gave me a lot of important information about the birth and rise of the Graphic Design as a stand alone profession. It was a great opportunity to fulfil my knowledge.

SV

5.0Reviewed Nov 8, 2020

This is another awesome course that I enjoyed thoroughly! I loved and enjoyed learning about the awesome people and institutions of the past that made graphic designing what it is today.

All reviews

Showing: 20 of 544

Joel Du Bois
3.0
Reviewed Nov 19, 2017
Abdelrahman Elkapany
2.0
Reviewed Sep 21, 2019
Taylor Ann Hackley
4.0
Reviewed Feb 22, 2019
Wellington SILVA
3.0
Reviewed Dec 26, 2016
Sayem Wani
3.0
Reviewed Dec 15, 2017
Utpal Bhattacharjya
5.0
Reviewed Apr 9, 2017
Ana Maria Diaz
5.0
Reviewed Dec 5, 2016
Tatiana Ryckman
5.0
Reviewed Jul 22, 2020
Megan McNeil
3.0
Reviewed Jun 14, 2017
Karim Jawaheri Shirazi
3.0
Reviewed Aug 15, 2019
Adrien Maciel
3.0
Reviewed Feb 1, 2020
Xinjuan Deng
3.0
Reviewed Jul 20, 2019
Ala'a Nour Eldin
1.0
Reviewed Oct 2, 2019
Susan Maier-Moul
5.0
Reviewed Mar 24, 2017
SaSha Deal
5.0
Reviewed May 27, 2020
Eugene Makaya
5.0
Reviewed May 4, 2020
Mesonrale Oluwasola
5.0
Reviewed Jul 29, 2019
Rachel Yuen
5.0
Reviewed Sep 18, 2019
Boula Nessim Soliman
5.0
Reviewed Jul 24, 2019
Jason Tuttle
3.0
Reviewed May 21, 2023