Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
Innovation for Entrepreneurs: From Idea to Marketplace
Innovation for Entrepreneurs: From Idea to Marketplace
This course is part of Entrepreneurship: Launching an Innovative Business Specialization
Instructor: Dr. Thomas J. Mierzwa
Access provided by SGCSRC
41,936 already enrolled
Gain insight into a topic and learn the fundamentals.
4.6
(698 reviews)
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
Skills you'll gain
- Design Thinking
- Business Modeling
- Market Opportunities
- Customer Insights
- Product Testing
- Product Development
- Entrepreneurship
- Market Research
- Team Management
- Product Strategy
- Team Building
- Innovation
- New Product Development
- Value Propositions
- Product Planning
- Technology Strategies
- Team Motivation
- Business Strategies
- Commercialization
- User Research
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
What's included
10 videos9 readings1 assignment
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
What's included
8 videos1 reading1 assignment
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
What's included
9 videos1 reading1 assignment
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
What's included
10 videos1 reading1 assignment
This modules addresses how to find, hire, and motivate your employees.
What's included
6 videos2 readings2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.7 (58 ratings)Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.6
698 reviews
- 5 stars
75.07%
- 4 stars
16.90%
- 3 stars
4.87%
- 2 stars
1.71%
- 1 star
1.43%
Showing 3 of 698
DT
5
Reviewed on Aug 25, 2022
Nice to explore the Innovation for Entrepreneurs: From Idea to Marketplace
DS
5
Reviewed on May 27, 2020
Course design is really good. All the speakers have given good inputs which are very much needed for entrepreneurs to convert their ideas into the market place.
MC
5
Reviewed on Aug 30, 2016
I recommend this course to everyone who wants to be an Entrepreneur.You wont regret it
Explore more from Business
University of Maryland, College Park
University of Illinois Urbana-Champaign
Tecnológico de Monterrey
