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Northwestern University

Leadership Through Social Influence

This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.

Status: Negotiation
Status: Leadership
Course4 hours

Featured reviews

PH

5.0Reviewed May 16, 2021

It's a thoroughly engaging and insightful course about mastering persuasive conversations, relationships and management in both professional and personal life.

PR

4.0Reviewed Jun 29, 2020

Extremely well explained, though perhaps some peer-graded assignments and not just quizzes would have been more appropriate to put our newly-acquired knowledge into practice.

LB

5.0Reviewed Mar 29, 2026

Professor O'Keefe lays out what should be obvious but what we too often do not consider prior to attempting to drive change. This was very well-organized, clear, and practical! Thanks Dr. O'Keefe!

MM

5.0Reviewed Oct 3, 2020

Excellent material. Most important for leaders and equally important for beginners in Corporate organizations. Grooms attitude, openness and behavioral success at work p

HM

5.0Reviewed Dec 4, 2024

This course is very well design. The teaching methodology by the instructor during course is awesome. This course is worth taking and highly recommended for business leaders

HD

5.0Reviewed Jul 13, 2020

Excellent points of learning. Social Influencing has huge role to play to get buy-in from stakeholders. This course helps in learning these critical nuances in a simple and lucid way.

AC

5.0Reviewed Oct 4, 2022

I​nformation delivered very clearly, quizzes were hard enough to actually challenge my knowledge. The course was basic but a great overview of the fundamentals of influening

MA

5.0Reviewed Sep 6, 2024

الدورة الوحيد الي أعدت اختبارها بسبب صعوبتها لكن استمتعت صراحتا بالتجربة فعلا أفادتني والتجربة عدة مرات معناتها إن الشخص يحرز تقدم ومع التكرار يستفيد!

MS

4.0Reviewed Dec 6, 2020

It was very informative course. I admired the instructor. His way of teaching was remarkable and the vocabulary used was easy to understand. Thankyou for making it this much easy. 😊

CI

5.0Reviewed Apr 27, 2020

This course has given me a better perception about how to become relevant in my organizations circle and most importantly i have learned outstanding ways of effective dialogue.

IF

5.0Reviewed Sep 25, 2020

Leadership through influencing social environment boosts up the expected outcomes as well as people know where to direct their efforts to achieve business objectives.

CM

5.0Reviewed Apr 26, 2022

Great facilitation and questions. i have learned a lot from this and i will apply in my work and community development services i provide to my constituency.

All reviews

Showing: 20 of 335

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