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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,154 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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751 - 775 of 1,465 Reviews for Management of Fashion and Luxury Companies

By José M F d C M e S

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Feb 25, 2018

Excellent info for a startup in the fashion world.

By Jenny s

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Jun 30, 2023

Such a great class to take! Definitely recommend!

By Nunzio G

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Mar 22, 2021

A really charming course, explained with passion.

By Amin R

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Dec 11, 2020

a good course very professional, I learned a lot!

By Julia B

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Jun 29, 2020

Excellent course, with great additional resources

By Kravchenko J N

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Apr 17, 2020

very interesting, structured. I like it very much

By Sara H

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Feb 19, 2020

Amazing course for the beginners in the industry

By Xiwen Q

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Jun 14, 2016

Nice journey towards fashion and luxury products.

By Marina B S

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Sep 4, 2024

Great lecture and new and interesting knowledge!

By Diana P

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Sep 28, 2022

A very interesting and not easy course.

Thanks

By mitali a

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Jun 17, 2020

loved the assignments and content of the program

By Sidney V F

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Mar 4, 2021

Incredible learning wIith relevant information.

By Jaimee T

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Aug 18, 2025

estuvo un poco dificil pero muy entretenido !!

By Mariana M

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Nov 12, 2024

Excelente información, las docentes muy buenas

By Angela L

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Jan 12, 2021

Ottimo corso, lo consiglio.

Adoro le insegnanti

By Tomas V

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Mar 16, 2020

Very interesting. Thank you Università Bocconi

By Mery R J

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Oct 14, 2019

Muy completo y dinamico!! Se aprende muchisimo

By Anastasia J

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Nov 3, 2017

Amazing course, but also demanding! Thank you.

By Charity B

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Oct 26, 2017

Excellent. Very enlightening and well taught.

By Sania N A

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Jul 11, 2017

One of the best course I ever take in coursera

By Supatra B

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Jan 12, 2017

Good to know if you are in fashion industry :)

By Gigi U

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Jan 24, 2023

A little dated, but exhaustive in information

By Marcus G

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Oct 26, 2021

very useful.....thank you corsera and bocconi

By matteo b

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Mar 9, 2021

One of the best fashion / luxury courses ever

By Rayyan S

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Dec 17, 2019

Excellent for new designers and entrepreneurs