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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,182 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

CC

Nov 16, 2017

Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

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1026 - 1050 of 1,472 Reviews for Management of Fashion and Luxury Companies

By Xinru Y

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Jul 28, 2017

learns a lot!

By Mobin S

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Jul 12, 2017

Insightful ..

By Amanda S

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May 22, 2017

Great course!

By Livia M

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Apr 17, 2017

Great course.

By Joanna M

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Nov 7, 2016

great course!

By Solangel G

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Oct 17, 2016

Great course!

By Andrea

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Oct 31, 2015

Excelente!!!!

By Евгений Б

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Oct 13, 2015

Great course!

By Bola D

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Jul 7, 2024

great course

By Renata B

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Jun 4, 2024

Maravilhoso!

By AbuBakar I

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Apr 7, 2023

Learned alot

By CELIN A

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Oct 17, 2022

informative

By Christina S

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Dec 7, 2021

very useful

By Zhaohong L

•

Nov 16, 2021

Very useful!

By Wit W

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Jun 20, 2021

OMG so posh

By Zeynep A

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Feb 27, 2021

Educational!

By Ludovica N

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Oct 22, 2020

amazing !!!!

By Inês C R D F

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May 25, 2020

Great course

By Alizée V

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May 13, 2020

très complet

By Guillermo L

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Oct 7, 2016

Magnifico!!!

By Yves Z

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Dec 13, 2015

great course

By Andrea S G

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Sep 28, 2015

Muy bueno!!!

By Suélen R

•

Jan 13, 2025

Ótimo curso

By SALOME C

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Jun 6, 2021

really good

By Akshitha R

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Jan 20, 2021

very useful