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Copenhagen Business School

Unleashing the Impact of your Social Enterprise

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share. Furthermore you will determine growth strategies and how you can scale or replicate your business plan internationally in order to reach a larger number of beneficiaries. In particular you will discuss organic growth, social franchising, and an open source approach. Finally, you will evaluate exit strategies. Thus you will review options social enterprises have when they need to finance their growth but the original funders can not or do not want to finance the expansion. Course 3 will be completed by your Capstone project, which will ask you to submit the final business plan of your social venture. Note: It is highly recommended to have completed Course 1 & 2 of the Social Entrepreneurship Specialization before starting this Course!

Status: Performance Measurement
Status: Franchising
BeginnerCourse17 hours

Featured reviews

NR

5.0Reviewed Oct 1, 2020

Such an amazing MOOC, I found the content very complete and valuable. I can really identify a before and after of my knowledge thanks to this MOOC.

WW

5.0Reviewed Apr 15, 2021

This is the most engaging course I have ever had. The mentor is really active and keep monitoring your progress. Great Course.

HH

5.0Reviewed Nov 26, 2020

A good and challenging conclusion to the specialization :)

BM

5.0Reviewed Mar 18, 2020

The only course to be interactive and you get to interact with the faculty.

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