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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
14,078 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

SA

Aug 25, 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view

RS

Jan 16, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.

Thank you Mrs. Anke

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176 - 200 of 4,323 Reviews for Introduction to Social Media Marketing

By Molly L

•

Apr 22, 2022

A really well done course! I know YouTube always gets credit for being able to learn online but I was running out of vidoes to watch, I was running out of new information to learn. This course absolutly taught me new things and went into very specific detail on each and every social media platform out there, and more! I highly recommend!

By MARILYN N

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Aug 24, 2021

I started Coursera not having the full knowledge of how being computer savvy or how to navigate the Web. However: Anke Audenaert is an excellent instructor, she did an exceptional job. Her training was very thorough, clear and detailed. Her examples were very relevant, helpful and informative.

Thank You Anke Audeneart

From Marilyn Nelson

By Bianca L F

•

May 26, 2021

Not having any experience in this, I can say that for me, was a course with a lot of information's. Information's that can help in any field and especially in Social Media Marketing.

I do not regret taking this course and I will do the next one, Facebook Social Media Capstone.

Good luck to everyone! You got this!

Definitely recommend it!

By Abigael H

•

Nov 10, 2020

I was a complete beginner when it came to marketing on social media. This course did a great job of explaining thoroughly what each element was and how to use it in a social media marketing position. The projects really helped to concrete the learning into my mind so that I fully understood what we were working on throughout the course.

By Dana N

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Mar 13, 2023

Great course for beginners, I loved that even the social media channels were explained as I never used some of them, and it helps to navigate thorough all the marketing options for different fields! Teaching explanations are clear and simple , there is an option to read or listen to the lessons. I would love to continue my learning!

By Gina F

•

Jun 21, 2022

Me gusto mucho este curso, fue muy claro y directo a lo necesario que debemos saber para inciarnos en el Social Media Marketing. La instructora se hacía entender. Recomiendo que realicen las tareas para poner en práctica lo aprendido y así consolidar los conocimientos adquiridos. Si tienen la oportunidad de hacer este curso háganlo.

By Michelle K T

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Apr 30, 2021

I thoroughly enjoyed taking this class with Professor Anke Audenaert. As a richly experienced traditional and digital media content distribution professional I feel that this achievement now refreshes my skill sets to include social media. Next, on to Social Media Management! Thank you Anke, it was an excellent experience.

MK Thomas

By Hannah T

•

Mar 10, 2021

While I use some social media apps, this course has enlightened me especially how to use it for business. Anke is just special, she evidently loves what she does and shares her knowledge so well I was excited to learn. Thank you for putting this course together. Looking forward to completing the others. see you in the next class...

By Joan K

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Oct 19, 2022

Overall, this course is eye opening from start to end. The modules are easy to understand and follow and I have learnt so much. My most outstanding assignment was the one that involved customer mapping. My skillset has been greatly sharpened. I am definitely enrolling for the rest of the courses. Thank you Umuzi and Coursera .

By Make F

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Jun 28, 2022

It was more important to me to reinforce knowledge not only of social media, but also of marketing strategy. It is really essential for what we work in marketing and advertising to always reinforce these concepts and the way they present the course is ideal for people who work but who want to continue training. Thanks. Excellent!

By Abdulkarim

•

Nov 23, 2020

I would like to thank three sides:

1- Teacher Anke Audenaert, I thank her very much. She is a talented teacher with long experience.

2- Facebook administration, It was very important opportunity for me to get this valuable information.

3- Coursera Administration, which gave me this precious opportunity to study this course.

By Porfirio N

•

Mar 6, 2021

I enjoyed taking this course. Throughout the curriculum, I learned something new. I had heard of the various terms used but really didn't understand how they worked together until the instructor explained it. The exercises were so helpful and made me think through concepts I hadn't before.

Thank you Coursera and Instructor.

By Nur S B M

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Nov 24, 2020

I had learned a tip on how social media marketing reflects in our life. We are living in digital life. So, it is important to learn about it. The course was well defined about social media marketing. I am able to understand the lectures even though English is not my native language. I would people to enroll for this course.

By Rajaa S

•

Feb 14, 2023

Cours très explicatif et détaillé

j'ai appris beaucoup de connaissances , et j'ai découvert le procès et le parcours des réseaux sociaux

énormément de mots et d'explications en marketing numérique

et aussi a travers ce cours j'ai pu évaluer mon niveau d'apprentissage grâce a des quiz et des cas pratiques

merci infiniment

By Ammar M

•

Jun 1, 2021

I learned a lot from this course , I started thinking that social media marketing is just about posting photos online , but by the end of the course I gained valuable skills and knowledge on how broad the social media marketing world is , I learned valuable lessons which will definitely help me in my daily life and career

By Mahmoud E

•

Aug 24, 2022

I would like to thank those in charge of this work and provide us with the room and tools to succeed on social media. Whether you are a student and want to get a job or a business owner and you want a diversion to spend the Internet, you are in the right place. Thank you from the bottom of my heart for this support. 🌸

By Archerbabe R

•

Nov 9, 2021

Social media marketing course really help me to learn new skills in social media especially in setting up contents and how to reach out the prospect leads, and choose the right social media platform. This course caters not only for finding jobs but it can also help those who are planning to venture and owned a business.

By IDS19EC150_Vaibhav K

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Nov 19, 2020

One of the best courses for learning the very basics of Social Media Marketing. This course cover minute topics which other courses miss out on and overlook, the very building blocks of a Social Media Marketing Campaign or even in other types of Marketing. What an amazing Mentor I had! Thank you Coursera and Facebook.

By Hande G

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Nov 27, 2020

Partnership with Facebook really grab my attention at the first place. The course is crystal clear about the social media marketing introduction. It gave me an idea about the steps that I should follow if I'm going to manage social media accounts. Provided worksheet can be used as a beginning of my career. Thank you!

By Omar M

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Sep 24, 2022

This cousre help me to understod about the Smart goals that every single social media markting do before they start markiting and KPIs. aslo I have learnd the customer jurnay and which paltform should use when you start your markitng thanks to cursera and Meta .and thanks to all who with start this beatufll jurney.

By Danny K

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Dec 5, 2020

This is a significant introductory course for social media marketing.

Weeks 3 & 4 are especially important and I learned a lot from them. I will definitely go back to some videos and notes from this course as I do different marketing projects.

The instructor is awesome, and the information is clear and well-presented.

By Sanaa D

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Mar 31, 2021

Even though week 1-3 were basic information that I knew already, it was great to go over everything again with industry professionals and see how they define everything down to basics. The course is simple and easy to follow. Weeks 4 and 5 had new things for me and I found it very valuable and worth a lot of money

By Marie C T

•

Oct 20, 2022

Hello, Coursera and Meta Team!

I love this course and I'm sure I'm gonna love the next ones as well. I'm excited to learn more and complete all the courses in this program.

Thank you for all your hard work and commitment.

Highly recommended and I'll keep on using the platform.

Sincerely,

Marie Charlotte Tamayo

By Adriana d l T

•

Oct 7, 2022

This course is totally practical and current. Explanations and examples are very clear. Assingments are adequate. Step-by-step progression is well considered. I went through a lot very fast, now I'll go back and review, check again, search more. I wish it could be easier to get interaction. Thank you very much!

By Mohammad M C

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Jan 27, 2021

It was an amazing course. As a beginner, I was in dark about how to approach any social media platform. The instructor was very polite and explained everything just right. The assignments laid the foundation of what we learned throughout the course. I am looking forward to upcoming courses in the Specialization.