Back to Hotel Management: Distribution, Revenue and Demand Management

Hotel Management: Distribution, Revenue and Demand Management

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.

Status: Stakeholder Communications
Status: Forecasting
BeginnerSpecialization

Top reviews across Hotel Management: Distribution, Revenue and Demand Management

SR

Reviewed Feb 24, 2019

Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.

TJ

Reviewed Apr 23, 2021

Overall pretty clear and very informative. However a lot of the extra reading materials were links that no longer work. Otherwise, very concise introduction to this topic.

MC

Reviewed Nov 21, 2022

Many thanks to everyone concerned. Please, provide us with another one with more in depth content. thanks

FC

Reviewed Jul 15, 2020

Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.

GD

Reviewed Jan 20, 2021

A great course that helps understand the hotel distribution strategy & plan of action for selling rooms profitably through a variety of channels

P

Reviewed Apr 13, 2020

I would recommend that people take this series of courses, I definitely learned quite a bit from it, even though I have worked in the tourism industry for 20 plus years.

AT

Reviewed Feb 22, 2024

good but content should be updated...since it was created in 2014...

CJ

Reviewed Jul 2, 2025

Not able to start this because of bad policy of Coursera

JC

Reviewed Jun 8, 2017

Learning from basic. The material is enough for fundamental level. The exam question was a bit difficult because there was no similar examples in the course.

WA

Reviewed Jan 23, 2020

Very good. Just a few minor draw backs, most of the online complimentary links for reading and videos are not working or require you to sign in to a third party account.

CG

Reviewed Feb 14, 2016

Felt a lot less like a commercial than those videos of the previous session.These presenters are much more conscious of how many hand gestures they use.Thanks.

DP

Reviewed Jun 18, 2019

Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!

Learner reviews across Hotel Management: Distribution, Revenue and Demand Management

Showing: 20 of 364

Jim
Course: The fundamentals of hotel distribution
1.0
Reviewed Oct 27, 2017Course: The fundamentals of hotel distribution
Daniel
Course: The fundamentals of hotel distribution
4.0
Reviewed Feb 5, 2019Course: The fundamentals of hotel distribution
SJ
Course: The fundamentals of hotel distribution
5.0
Reviewed Feb 19, 2019Course: The fundamentals of hotel distribution
olivier
Course: The fundamentals of hotel distribution
5.0
Reviewed May 29, 2021Course: The fundamentals of hotel distribution
Fonny
Course: The fundamentals of hotel distribution
5.0
Reviewed Jan 25, 2022Course: The fundamentals of hotel distribution
Joannem
Course: The fundamentals of hotel distribution
5.0
Reviewed Sep 6, 2018Course: The fundamentals of hotel distribution
C
Course: The fundamentals of hotel distribution
4.0
Reviewed Dec 27, 2020Course: The fundamentals of hotel distribution
Mario
Course: The fundamentals of hotel distribution
3.0
Reviewed May 27, 2019Course: The fundamentals of hotel distribution
Ariana
Course: The fundamentals of hotel distribution
5.0
Reviewed Nov 15, 2016Course: The fundamentals of hotel distribution
Deleted
Course: The fundamentals of hotel distribution
5.0
Reviewed Aug 30, 2020Course: The fundamentals of hotel distribution
Raul
Course: The fundamentals of hotel distribution
5.0
Reviewed Apr 18, 2023Course: The fundamentals of hotel distribution
GINA
Course: The fundamentals of hotel distribution
5.0
Reviewed Nov 10, 2015Course: The fundamentals of hotel distribution
Leonardo
Course: The fundamentals of hotel distribution
5.0
Reviewed Jan 7, 2018Course: The fundamentals of hotel distribution
ibrahim
Course: The fundamentals of hotel distribution
5.0
Reviewed Sep 7, 2016Course: The fundamentals of hotel distribution
Ella
Course: The fundamentals of hotel distribution
4.0
Reviewed Mar 1, 2021Course: The fundamentals of hotel distribution
Sukhayanti
Course: The fundamentals of hotel distribution
2.0
Reviewed May 1, 2020Course: The fundamentals of hotel distribution
H
Course: The fundamentals of hotel distribution
1.0
Reviewed Apr 5, 2024Course: The fundamentals of hotel distribution
Michael
Course: The fundamentals of hotel distribution
5.0
Reviewed Dec 6, 2023Course: The fundamentals of hotel distribution
Alexis
Course: The fundamentals of hotel distribution
5.0
Reviewed Mar 27, 2018Course: The fundamentals of hotel distribution
Aydin
Course: The fundamentals of hotel distribution
5.0
Reviewed Feb 16, 2021Course: The fundamentals of hotel distribution