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Illinois Tech

Marketing Strategy

This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, addressing the complexities of modern organizations.

Status: Marketing Strategy and Techniques
Status: Brand Marketing
BeginnerCourse54 hours

Featured reviews

HN

Reviewed Jul 29, 2026

Very helpful! Dr. Rob Nelson is an exceptional lecturer and a highly respected Marketing expert.

YZ

Reviewed Jan 30, 2025

great course and teacher not only for beginners in marketing but also for experts.

IF

Reviewed Aug 10, 2024

Very engaging, with necessary supporting documents

MH

Reviewed Jan 6, 2025

the course was very useful and complete, I am very satisfied with the way the lessons were presented.

BG

Reviewed Sep 5, 2025

loved ıt totally recommend thıs ıf you are ınterested ın marketıng

MM

Reviewed Oct 7, 2024

Thank you it's was amazing journey and wonderful experience.

MH

Reviewed May 12, 2024

I really appreciated the content. The Professor was engaging and cognizant that many of us are not traditional students. Would enroll with this Professor again.

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