5.0
Reviewed Oct 8, 2024Course: GenAI for Social Media Marketing Specialists
I love taking courses here on Coursera and will continue until to the end of time. This is a course that is good for future jobs.
Curso extremamente curto.
Social Media Marketing
Social media marketing is one of the fastest-growing career paths in digital business — and one of the most in-demand skill sets for marketing teams, agencies, and entrepreneurs worldwide. This program provides the core skills you need to get started and grow. The Social Media Marketing Professional Certificate is a beginner-friendly program designed for aspiring social media marketers, content creators, digital marketing professionals, and small business owners who want to build a job-ready skill set. Across 19 courses and guided projects, you will learn the full social media marketing workflow: applying generative AI to content creation and campaign strategy, social listening and brand monitoring, brand management and brand kit development, platform-specific content creation for Facebook, Instagram, and TikTok, visual design using Canva, AI-powered video production using Pictory.AI, paid advertising on Facebook, community management and scheduling, lead generation automation using ManyChat, and data-driven performance optimization using analytics tools and UTM tracking. You will work with industry-standard tools including ChatGPT, Canva, Meta Ads Manager, ManyChat, Pictory.AI, Buffer, and social analytics platforms, applying hands-on skills to real campaign scenarios throughout. By the end of the program, you will be equipped to create compelling content, run measurable campaigns, and optimize social media performance across every major platform.
Status: Brand Management
Status: Prompt Engineering
BeginnerProfessional Certificate
Top reviews across Social Media Marketing
5.0
Reviewed Oct 9, 2024Course: Brand Management: Strategies for a Strong Brand
excellent instructor who gives his expert knowledge on this course and also talking about real examples
4.0
Reviewed May 14, 2026Course: Copywriting with ChatGPT: Produce Compelling Copy That Sells
Could have offered some user based creative thinking/writing input for the those like myself, only newly interested in copy writing.
4.0
Reviewed Jun 7, 2020Course: Use Canva to Create Social Media Marketing Designs
Very useful for the one who is learning it for the first time. well explained and guided. But if you are acquainted with Canva, i would suggest you to find another project. This was very basic.
5.0
Reviewed Jan 28, 2023Course: Use Canva to Create Social Media Visuals for Business
This course is easy to understand and method of teaching is outstanding , so as i learn this course first time my all concepts are clear.
5.0
Reviewed Aug 28, 2023Course: How to Set Up a Facebook Ads Campaign
I was not expecting the practical session, it was nice to listen and practice alongside
5.0
Reviewed Feb 18, 2025Course: Brand Management: Strategies for a Strong Brand
Very helpful as someone working in shaping businesses
5.0
Reviewed Mar 12, 2026Course: Copywriting with ChatGPT: Produce Compelling Copy That Sells
The explanation was clear. The course provides the necessary information to start using ChatGPT to create copy that truly sells.
4.0
Reviewed Jun 2, 2020Course: Use Canva to Create Social Media Marketing Designs
This was a great course and the instructor did a good job to explain the basic aspect of Canva. I would have love to learn different aspect and delve more into Canva.
5.0
Reviewed Mar 16, 2021Course: Use Canva to Create Social Media Visuals for Business
Loved it! for me it was new and I was known to some of the tools some how but still it helped me alot. Thank you very much Ms. Chaitra Deshpande.
4.0
Reviewed Aug 21, 2024Course: How to Set Up a Facebook Ads Campaign
STRUCTURED LEARNING PROCESS FOR BEGINNERS...LOVE IT
4.0
Reviewed Jul 3, 2024Course: Brand Management: Strategies for a Strong Brand
It is good, it has a few points extra from the Brand management: Aligning business, brand and behavior. Since it is short it can be done after that course
Learner reviews across Social Media Marketing
Showing: 9 of 9
GenAI for Social Media Marketing Specialists
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Most Helpful
Ana
Course: GenAI for Social Media Marketing Specialists
2.0
Reviewed Mar 7, 2025Course: GenAI for Social Media Marketing SpecialistsDeleted
Course: GenAI for Social Media Marketing Specialists
5.0
Reviewed Dec 7, 2024Course: GenAI for Social Media Marketing SpecialistsI had a fantastic learning experience with the GenAI for Social Media Marketing Specialists course. It helped me gain valuable insights into leveraging generative AI for creating impactful social media campaigns. The lessons were well-structured, practical, and easy to follow. A special thanks to the Coursera Instructor Network for delivering such informative content and providing real-world applications. I feel more confident and equipped to apply AI-driven strategies in my social media marketing journey. Thank you! 🙌📊💡
alain
Course: GenAI for Social Media Marketing Specialists
5.0
Reviewed Mar 25, 2025Course: GenAI for Social Media Marketing SpecialistsVery good course to learn more about using AI in social media. Small yet precise it also gives specific resources and websites people can use to create posts with AI, as well as how to do it more effortlessly.
Sharron
Course: GenAI for Social Media Marketing Specialists
5.0
Reviewed Oct 9, 2024Course: GenAI for Social Media Marketing SpecialistsI love taking courses here on Coursera and will continue until to the end of time. This is a course that is good for future jobs.
Ali
Course: GenAI for Social Media Marketing Specialists
5.0
Reviewed Aug 3, 2024Course: GenAI for Social Media Marketing SpecialistsHad really good experience learning about this!
Trade
Course: GenAI for Social Media Marketing Specialists
5.0
Reviewed May 30, 2026Course: GenAI for Social Media Marketing Specialistsgood
Natuna
Course: GenAI for Social Media Marketing Specialists
5.0
Reviewed Oct 29, 2025Course: GenAI for Social Media Marketing Specialistsgood
Helgaeleni
Course: GenAI for Social Media Marketing Specialists
2.0
Reviewed Jul 22, 2026Course: GenAI for Social Media Marketing Specialistsi wanted to show more how practice canva not only words and quiz
James
Course: GenAI for Social Media Marketing Specialists
1.0
Reviewed Jun 11, 2026Course: GenAI for Social Media Marketing SpecialistsShould definitely move this section later in the course or just delete it. I will not be continuing this course if this is what I can expect.