Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innovation and adoption of mobile technologies, has fundamentally reset consumer expectations, changed how consumers make purchase decisions, and transformed how businesses must operate to support their customers. This Specialization is for those hoping to launch a career as a digital marketing generalist or a social media specialist. In addition, the courses will enhance your knowledge and expertise in integral areas such as content creation and content marketing; social media advertising; and Social Selling. After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members. The Power Membership will give you access to an extensive content library full of practical resources to help at every stage of your career and stay up to date with the latest developments and insights in digital marketing.
SK
Literally learned a ton- all about Content Creation, Buyer's Journey, Social Media for Relationship Building and so much more.
KH
overall a good course. The info is still relevant despite some of the platforms changing since this course was launched.
MJ
for me the most interesting part was instagram Marketing. the trainers are very good, explaining everything perfectly.
HA
The best course and useful materials. Thanks to Coursera who helped me out for financial aid
NK
The course is designed very well and the instructor did good job in explaining the basics.
KS
Great course, great lectures and speakers. Easy to listen And understand new (for me) information.
AA
Very good course. Learned alot. It is a good course for the beginners. I recommend this course for all who want to learn social media marketing.
WA
Very informative course for beginners and advance level marketers. Highly Recommended
RM
love love love the syllabus,the quizes all the assignment....really help newbi in Digital marketing like me to understand the basic n fundamental for next course
MJ
The only problem is that peer-review is done by the course participants and sometimes they are not qualified for it.
BM
Coursera is such an eye opener for me. and they did a perfect job by carefully breaking the course down.
AU
I have never see such an amazing course, It not only increase my knowledge but provide me new direction of life
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Very good ! High quality content, well structured and demanding enough without being overwhelming.
The course explains the fundamentals of digital marketing and social media marketing in an understandable and well-organized manner. However, key industry updates are missing from the course. You won't find the following here: - Youtube advertising - 0 mentions about TikTok - Influencer marketing topic is quite outdated - No word about carousel formats trending now on Instagram, LinkedIn, and TikTok - Outdated Twitter info (currently X) - No info about Instagram Threads - No info about digital product placement - No info about GDPR and Apple's privacy policy updates affecting tracking users - No info about how to work with audiences that use ad blockers - No mention of ad sentiment - how each type of ad is perceived by audiences, what is considered spammy/unreliable. Good for someone who's just starting, lack of depth for specialists having some experience. Regardless of the students' previous experience in digital marketing, the course needs to be updated ASAP.
it's a great course and i learn a lot of new things about SM and DM .
just one suggestion : monitor more on assignments and comments is required
Literally learned a ton- all about Content Creation, Buyer's Journey, Social Media for Relationship Building and so much more.
Above my expectation. Not only reading and listening, we also practice.
love love love the syllabus,the quizes all the assignment....really help newbi in Digital marketing like me to understand the basic n fundamental for next course
It was an awfully good course. Literally Fundamentals , so if you are a beginner then dont worry and just dive in into the course, You will learn alottt!
it is a perfect course for discovering this vast ocean (digital marketing)
it is very good and imformational!
best digital marketing courese.
great course, thank you
Great start
Не так часто лишаю відгуки, але пройшовши курс маркетингу для початківців, тепер вже знаю та розумію цінність прямих відгуків та рекомендацій від користувачів. По перше, це мабуть перший курс який я проходжу з таким неймовірним задоволення в бажанням більше і більше знати. Дякую! Інформативно, цікаво, зрозуміло. знання, які дають базу для подальшого старту. Рекомендую!
Course content was thorough and well presented. I found the course to be very practical in the information that was taught, and anyone looking to understand social media marketing to consider this course.
Дуже корисна інформація. Цікаві практичні завдання. Через недоліки перекладу не завжди вдавалося релевантно підійти до їх виконання. Як висновок - буду вчити англійську мову.
Amazing course. The classes helped me to master the basics of Digital marketing. Also, assessments were helpful to gain experience in the practical world..
Very good course. Learned alot. It is a good course for the beginners. I recommend this course for all who want to learn social media marketing.
Very helpful. Structured and easy to understand. Pacing is also just right to accomplish all the tasks. I also like the idea of peer reviews.
Thanks for all useful information.