Back to Marketing Management
S.P. Jain Institute of Management and Research

Marketing Management

Marketing plays a vital role in business growth. It is a broad general management responsibility and not specific to marketing specialists alone. Customer-oriented and competitive marketing strategies are critical to business success. This course explores the core concepts and tools of contemporary marketing management—including market segmentation, brand positioning, distribution channel design and communications to develop an effective customer-centric marketing strategy. Through the course, you will be exposed to a variety of analytical approaches, tools and techniques that we can use in thinking about strategic issues. The various modules in this course will enable you to apply the learning from the various concepts and frameworks to your workplace. The goal of this course is to enable you to take effective decisions and become better managers at your workplace.

Status: Product Lining
Status: Market Opportunities
BeginnerCourse10 hours

Featured reviews

TP

Reviewed Jul 5, 2025

Very informative and great course for anyone who wants to start their career in Marketing

AD

Reviewed Feb 28, 2025

The way in which Dhrithi Ma'am explained the concepts is simple yet effective. Amazing content and delivery. Kudos!!

PY

Reviewed Sep 5, 2026

GOOD marketing management courses that help me lot to learn new market strategy

PP

Reviewed Mar 8, 2025

please give certificate free, because im very poor

All reviews

Showing: 12 of 12

Brajesh
Reviewed Apr 4, 2026
Maxwell
Reviewed Sep 25, 2025
Ahmar
Reviewed Mar 1, 2025
Tej
Reviewed Jul 6, 2025
Angela
Reviewed Oct 14, 2025
Pradhum
Reviewed Sep 6, 2026
P.Jayaprasanna.
Reviewed Mar 9, 2025
Carolin
Reviewed Jul 10, 2025
Suelen
Reviewed Jul 11, 2026
Ramesh
Reviewed Oct 17, 2025
Vikash
Reviewed Dec 27, 2025
AKASHDEEP
Reviewed Oct 29, 2025