Back to The Nuts and Bolts of Public Relations
University of Colorado Boulder

The Nuts and Bolts of Public Relations

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including writing a press release, story pitch, and putting together a media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate the company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so you'll discover some tricks to building these relationships. Working with social media influencers and if it is the right tactic for your communication goals is also discussed.

Status: Marketing Collateral
Status: Public Relations
BeginnerCourse5 hours

Featured reviews

WL

Reviewed Dec 5, 2025

pelatihan yang menarik , meskipun saya mengalami sedikit kesulitan untuk menyelesaikannya

CH

Reviewed Nov 23, 2024

I learned a lot. This was a great refresher course and I learned a lot of new and very useful information!

EG

Reviewed Sep 5, 2024

As an online course goes, it's great. To the point, succinct, good presenter. Exercises were good.

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