In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
TW
I appreciated learning foundational aspects of social media marketing. Looking forward to learning more content and growing my expertise in this area of study.
MM
So far the content has been easy to follow and interesting for beginners. I am happy with the course work.
MM
I enjoyed the course, however there is a room for improvement if you can add more videos to complement the notes provided.
EF
This course has given me a deeper understanding of reaching your audience via the marketing platforms discussed.
MM
This course provides essential materials in order to acquaintance with the latest tools about search engine marketing. I strongly recommend it.
AW
Excellent course outlining digital strategy, marketing plans and knowledge of mobile marketing, optimization and analytics.
WC
Wow. This is a wonderful course that places everything on e-marketing into perspective.
HI
I so much enjoy this course! Quite an eye-opener!!
AS
All the topics in this course related to mobile marketing were well-explained!!
MA
Gave a great introduction to Digital Marketing. Thoroughly enjoyed the course!
HN
I've learned a lot through this course. 100% helpful in the real world.
YM
It is a perfect course and will gave me an opportunity to understand more in Digital marketing. This will be added in my CV for sure.
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Gave a great introduction to Digital Marketing. Thoroughly enjoyed the course!
I appreciated learning foundational aspects of social media marketing. Looking forward to learning more content and growing my expertise in this area of study.
Very good information and articles for someone that has very little idea about attracting people and advertising the product through social media
I would like to see some vids from teachers
Thank you, great course. It takes students to where they want to get to, thanks to the optional readings too. I found them very interesting and useful! Optional readings do make the difference in my knowledge and understanding of the topic.
This course has given me a deeper understanding of reaching your audience via the marketing platforms discussed.
It was an excellent introduction to themes about digital audience, very complete and clear information
Wow. This is a wonderful course that places everything on e-marketing into perspective.
Good course. Covers the basics. Great for someone getting into online marketing.
Concise and to the point. Great introduction to digital marketing!
This course teach exactly as title imply. Strongly recommended
The course was very interesting and easy to follow.
Thank you!
Great course with great resources and easy to understand.
I´m new to the topic, I know some basic concepts of marketing. At the course a learned new concepts that I understood completely. The readings are concise and short, the discussions are well constructed and the videos complement the readings.
I am happy to have gone through this training, It was very insightful. Learning to create personas and select my target audience was exciting.
Thank you Coursera.
Excellent content in this course that will prove invaluable to any digital marketer and an asset to anyone that's apart of the digital transformation revolution.
It is a perfect course and will gave me an opportunity to understand more in Digital marketing. This will be added in my CV for sure.
Provided a lot of insights for those who do not have basic knowledge of Digital Marketing
This is an amazing course, full of enrichment and knowledge, understandable and invested!
A good one for those who are lost to begin a marketing strategy.