PM
Reviewed Jan 6, 2025
Carefully selected content and delivered in simple and compelling language. Thank you for the good work.
Carefully selected content and delivered in simple and compelling language. Thank you for the good work.
Strategic Communication Campaigns
Integrated communication campaigns are a critical tool in the marketing toolbox that target specific audiences across a blend of paid media, earned media, and social media . They can drive sales, increase client involvement, build community, or establish and maintain brand identity. With thoughtful planning, these coordinated, persuasive messaging programs can also be deployed to solve communication problems for a brand or organization. In this specialization you will learn how to plan, implement, and evaluate integrated communication campaigns for your own organization or business. This is the “quick and dirty” version of communication campaign planning. You will become familiar with strategies and tools to organize advertising and public relations campaigns to communicate with target audiences about your company. You will emerge from this specialization with a communication campaign plan for your organization, including objectives, strategies, and tactics.
Status: Advertising
Status: Marketing
BeginnerSpecialization
Top reviews across Strategic Communication Campaigns
EO
Reviewed Sep 23, 2025
It was absolute delight learning this course. I gained a whole lot of knowledge that would help me in my career.
Learner reviews across Strategic Communication Campaigns
Showing: 14 of 14
Integrated and Strategic Communication Campaigns
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Peter
Course: Integrated and Strategic Communication Campaigns
5.0
Reviewed Jan 7, 2025Course: Integrated and Strategic Communication CampaignsRicardo
Course: Integrated and Strategic Communication Campaigns
5.0
Reviewed Apr 14, 2024Course: Integrated and Strategic Communication CampaignsGreat Introductory course. Every lesson is 100% practical. It's well balance with theory and references to gain more In depth knowledge. In provides an holistic view of the discipline, the integrated aproches to prepare for implementing a well rounded strategic communication campaign. Highly recommended.
Daphne
Course: Integrated and Strategic Communication Campaigns
5.0
Reviewed May 1, 2025Course: Integrated and Strategic Communication CampaignsEnjoyable and interesting course to take! All the videos were engaging and informative, with real-life examples of campaigns, helping relate all the information given to examples seen in the media we actually consume as users.
Lorena
Course: Integrated and Strategic Communication Campaigns
5.0
Reviewed Jun 28, 2024Course: Integrated and Strategic Communication CampaignsVery solid and structure course about how to build and develop campaigns, teaching the basics with very good cases and professional testimonials.
Yemanebrhan
Course: Integrated and Strategic Communication Campaigns
5.0
Reviewed Jan 11, 2024Course: Integrated and Strategic Communication CampaignsThank very much for your kindness!
Bisma
Course: Integrated and Strategic Communication Campaigns
5.0
Reviewed Oct 7, 2024Course: Integrated and Strategic Communication CampaignsGreat course and very helpful
Brock
Course: Integrated and Strategic Communication Campaigns
5.0
Reviewed Dec 18, 2023Course: Integrated and Strategic Communication CampaignsA fantastic course.
Kevin
Course: Integrated and Strategic Communication Campaigns
5.0
Reviewed Jul 4, 2025Course: Integrated and Strategic Communication CampaignsGreat Refresher!!
Precious
Course: Integrated and Strategic Communication Campaigns
5.0
Reviewed Oct 29, 2025Course: Integrated and Strategic Communication CampaignsVery educative
Ellen
Course: Integrated and Strategic Communication Campaigns
3.0
Reviewed Sep 7, 2024Course: Integrated and Strategic Communication CampaignsQuizzes don't align with what has just been learned, instead sometimes addressing questions in future modules.
Enakome
Course: Integrated and Strategic Communication Campaigns
4.0
Reviewed Sep 24, 2025Course: Integrated and Strategic Communication CampaignsIt was absolute delight learning this course. I gained a whole lot of knowledge that would help me in my career.
Modd
Course: Integrated and Strategic Communication Campaigns
4.0
Reviewed Jul 14, 2025Course: Integrated and Strategic Communication CampaignsIt was a good intro to Comms for a novice like me. The answers to the quizzes are not great.
Jason
Course: Integrated and Strategic Communication Campaigns
2.0
Reviewed Oct 31, 2025Course: Integrated and Strategic Communication CampaignsThere were a lot of inconsistencies with the training material and how it relates to the quiz questions. There were a few inconsistencies with the teachings regarding terminology in contrast to industry standard. Some sections of the modules were very low quality when it comes to production. There were some very good takeaways with the training, though.
Stephen
Course: Integrated and Strategic Communication Campaigns
1.0
Reviewed Oct 14, 2025Course: Integrated and Strategic Communication CampaignsVery superficial and repetitive--a serious of mostly vague platitudes that could be summed up on a single page or two. Teacher mispronounces basic words, and the content is not very coherently organized. Cites articles that are over a decade old. Quizzes are broken, asking questions (often imprecisely worded) about content from the wrong modules, then supplying "feedback" on "wrong" answers that don't pertain to the question or otherwise make any sense. I'm stunned that anyone could get a PhD in this. There's almost no actual content, though a couple of the case studies are interesting. It seems the actual practitioners know the subject far better than the teacher. Pretty much a waste of time and money I'm sorry to say.