Showcase your SEO, generative AI (GenAI), and Generative Engine Optimization (GEO) skills to employers! This capstone course is your opportunity to demonstrate you have the design, implementation, and AI-driven SEO skills businesses need.

SEO, Generative AI, and GEO Capstone Project

SEO, Generative AI, and GEO Capstone Project
This course is part of SEO Mastery: From Fundamentals to GenAI and GEO Strategies Specialization


Instructors: SkillUp
Access provided by Interbank
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
6 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Complete a portfolio-worthy project showcasing your skills in SEO and GEO that will catch the eye of employers
Craft SEO prompts and outputs, including keyword clusters, optimized blog content, and structured data and schema for AI search engines
Generate recommendations for GEO supported by evidence
Compile a clean, portfolio-ready case study with inputs, process, outputs, and results
Skills you'll gain
Tools you'll learn
Details to know

Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in English
Recently updated!
November 2025
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
This course is part of the SEO Mastery: From Fundamentals to GenAI and GEO Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

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