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IBM

Product Management: Capstone Project

In this comprehensive capstone course, you’ll apply your product management skills to take on the role of a product manager and, using the scenario provided, produce 16 essential industry-recognized product management artifacts. You’ll create an Ansoff matrix, the product vision document, the Product Requirements Document (PRD), and the product roadmap. You’ll also develop the business case and create the product narrative, the positioning statement, marketing collateral recommendations, a demand generation plan, and an end-of-life plan. You’ll submit your completed artifacts for peer review and grade your peers’ submissions. These artifacts can help you demonstrate your readiness for entry-level product manager roles to future employers. Then, test your knowledge with questions similar to those you will experience when taking the Association of International Product Marketing & Management (AIPMM) Certified Product Manager (CPM) certification exam. Take advantage of the bonus module to get personal portfolio tips that can help you showcase your product management acumen to prospective employers. You’ll also get helpful resume tips and advice about starting your product manager job search.

Status: Marketing Planning
Status: Portfolio Management
AdvancedCourse17 hours

Featured reviews

ST

5.0Reviewed Sep 15, 2024

Excellent course with in-depth knowledge about product management

SB

5.0Reviewed May 19, 2025

Great course that provides insights into the whole Product Management role

DB

5.0Reviewed Nov 9, 2024

An excellent finish to an excellent course. The written assignments provide a solid foundation for document collateral for 'real-life' scenarios.

All reviews

Showing: 12 of 12

Nick Lloyd
2.0
Reviewed Mar 25, 2025
Duncan Bell
5.0
Reviewed Nov 9, 2024
Sumeet Bhat
5.0
Reviewed May 20, 2025
Sherry Tangri
5.0
Reviewed Sep 16, 2024
Vikrant Panjiyar
5.0
Reviewed Apr 24, 2025
SOHAM C
5.0
Reviewed Sep 30, 2025
xun cao
5.0
Reviewed Oct 24, 2025
Carlos González Reyes
5.0
Reviewed Jun 2, 2024
Mayank Kumar
5.0
Reviewed Aug 17, 2024
Sarah Shaban
4.0
Reviewed Sep 19, 2025
Niyasa Temesgen Bekele
3.0
Reviewed Nov 15, 2024
Paras Ahuja
1.0
Reviewed Jun 30, 2025