I am not very happy with this course. It lacks depth. Reading the text book gives more understanding. The videos are just verbatim repetition of what is there in the book. The concepts are not explained well. No examples and no case studies. And further there are errors in quizzes. The first course in this specialization was really good... course 2 and 3 were also very informative. But 4 and 5 are not up to the mark and not meeting the high expectations set by the previous courses.

-content out of date,

-lecturing style inadequate and below peer level

-the supplementing book which is used is more effective reading than attending and going through these lectures which leads a course ad absurdum.

-tests and quizzes seem to partially link to a prior "version" of the course as partially those questions are not covered in the lectures.

... to my understanding a complete waste of time.

Positives

# Industry Interviews

Negatives

# Repetition of Earlier courses in the specialization,superficial & lacking case studies

# Lack of an overall framework to plan for a digital strategy

# Verbose presentation, could be organized in the form of concise tables

# Quizes are a test of memory rather than concept.

Super basic, nothing to be learnt there. No need to purchase the course, just go over the videos if you're new to digital.

Disappointed with lectures

-structured data rather than real life examples

-professor is speaking monotonously, without passion

-no visualisation on the discussed topic

professor is very knowledgeable and have really good insight on current digital marketing strategies. He helped me understand greatly on understanding the underlining principals of the strategies, and not stuck with the current technology. In a way, understanding how digital marketing works, independent of the current digital platforms and channels, it makes the marketing strategies timeless.

This course was not interesting and not many examples or scenarios

Needs to have a new instructor

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

Poor quality and heavily outdated content. Video quizzes were broken more often than not. Module Quizzes questions and answers were vague and poorly constructed resulting in choosing incorrect answers.

Reading material was of poor quality with many "industry professionals" not being professional enough to perform a simple spelling and grammar check.

An excellent course to take for anyone keen on marketing or anyone in a startup. This course covers the theory and puts it into practice with heaps of relevant examples, including interviewing industry experts. Prof Mike really knows his stuff and the lectures are really engaging. The peer-review assessments were truly thought-provoking and felt relevant to real-life scenarios. 100% worth taking.

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.

This course is very interesting and updated. Mike Yao is a great Professor who delivers insightful classes in a very effective and clear way. I loved it!

The lessons I learned for this short course about Digital media and marketing strategies are a good lesson and well prepare based on practical examples, that get further information about digital media and also marketing strategies.

This course is one of the most important lessons I like to study online and give me good learning that I get further study with enthusiasm to continue learning about the topics included this course.

I would like to thank Somaliland, the Ministry of Social Affairs, and families that facilitate to learn this course and also the platform of the Coursera online study.

Excellent course, possibly one of the best in the Digital Specialization Programme. Very specific, a lot of material in each sessions. Prof. Yao, makes possible that every lecture he delivers must have a lot of debriefing just as a consequence of the amount of information he delivers.

Readings are well selected and very much updated than those in others courses of this specialization.

The content is very good. It explores the basics of the campaign planning and the essential topics any digital marketer need to know. Just few improvements must be done in the very first course like not split in so many short videos. It just take time from the audience going again and again in the introductory part with the university logo and music. The material also in the beggining was too much fractioned. Please gather all in one sinple PDF file. The videos in the beggining the teacher was looking "on my shoulder" or something behind us. No eye contact. It must be also corrected. These are details but overall course is very good!

I really appreciate the time and effort taken by professor Mike Yao, clearly articulating and unpacking the digital marketing discourse. My key take aways from this course where approaching strategy from a more holistic angle and giving an in depth analysis on trends, strengths and opportunities within the digital marketing landscape. Hope to engage in more edifying sessions with you prof!

Very Informative course! I loved the theoretical knowledge i gained from the videos and the real time knowledge i gained from the interviews with professionals. The reading material was also vastly helpful in learning the content. The peer reviews were also great. Thank you to Dr Mike Yao and univ of Illinois for this course!

I found this course hugely beneficial. I loved the content and the focus on the strategy behind digital marketing is a great fit for my role as a Global Marketing Analyst within a global technology company. I thought the lectures were very interesting and although difficult, I gained a lot from the peer review assessments.