This module focuses on the essentials of content creation and calendarization for social media. You will explore different content types, best practices for optimizing content, and strategies for maintaining a consistent brand voice. The module also covers social media calendarization, ensuring that content is planned, scheduled, and optimized for maximum engagement. The module also covers how growth hacking can be leveraged for User-Generated Content (UGC) and social media content. By the end of this module, you will be able to create, optimize, and schedule high-performing social media effectively.

This module focuses on managing and analyzing social media activities effectively. You will explore techniques for building and nurturing an online community, responding to comments and direct messages (DMs), and using engagement strategies. Further you will explore practices of growth hacking in growing your social media community. The module also covers social media analytics, helping you track organic performance metrics such as likes, shares, comments, and reach to refine content strategies. Additionally, you will get experience with social media management tools for scheduling, monitoring, and analyzing performance. By the end of this module, you will have the skills required to manage social media platforms efficiently and make data-driven decisions.

The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.