Far too basic. For someone who is completely unfamiliar with branding, there is much that you will get out of this. Less so if you have a working knowledge of either marketing or branding. Simply said, this course is not rigorous.

There is a consistent reference in the lectures to this course being a MOOC which after a short while caused me to believe that the graduate level course at LBS that this was based on is indeed more rigorous and this MOOC is "dumbed-down" to make it more accessible. In my view, deeper learning comes when a learner is challenged to think differently.

Assignments are not peer-reviewed for quality, just for content.

Some of the better moments in this course happen during particular case studies, notably Disney and Southwest Airlines. There are also a few great interviews with leaders of firms such as Unilever. I wish there were more of those moments, more in-depth rigor around the case studies, and assignments intended to reinforce learning.

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

The instructor is very friendly and uses interesting cases to clarify his points however, the reason why I am giving this course 4 stars is: 1- the course could have been reduced to 3 modules instead of 5 as it felt repetitive in some aspects.. 2- if you have a background in marketing, which I do, this course would only serve as a reminder and not brand new information which is fine I mean, it was still interesting to see how Professor Nader thought of branding and the cases he provided from Disney, Unilever, Lush etc.. were quite interesting but if you have a business degree, then you've probably been familiar with the concepts and info.

well researched and well compiled topics.

I would like to suggest some case studies of other continents too, as its a course with global audience.

Thank you Nader and the team for your efforts.

Valuable course with some good takeaways for me. Personally, I benefited more from the first 3 modules, which I felt were more hands on in terms of learning theoretical concepts and applying them. I thought the assignments were relevant, but felt like they could have been a little more elaborate/challenging. I appreciated most of the guest interviews, particularly the P&G and Saatchi and Saatchi ones which were really insightful and engaging. My main critique would be that the lectures at times felt too conversational. There wasn't enough of a focus on theoretical concepts/frameworks to understand the material, particularly in week 4 and 5. I would have liked to see a slightly more academic approach, using models and frameworks to illustrate concepts all the way through.

Thank you Professor Tavassoli for an interesting course!

Prof. Nader Tavassoli has been so passionate and carries a wast amount of knowledge in the domain. Explanation with relevant company example has helped me to understand the importance of every topic in the actual business scenario. The quizzes were bit tricky though. The only suggestion that I would like to pass it on to Prof. Tavassoli is that - Consumer behaviour across the globe isn't the same. If western customers are concerned with quality, experience, Asian customers (Particularly in India) are concerned about price, probably that's why you might not have heard about brands such as - Mi, Realme, Honor etc. So please include examples from around the world. Many of the company strategies that you have explained cannot be as effective as it was in other parts of the world due to these demographic, cultural and psychographic changes.

Thank you so much Professor Nader Tavassoli

The great course really impressed my teaching skills of the instructor. The in-depth understanding of brands . Finally, to sum up, the course was great customer experience.

The course gave a lot of new insights and teach much more about branding. Few things are less like if there will be more examples then it will easy to understand much better, and video which is embedded is so old so if they updated with new latest videos and examples then it will be more interactive.

But overall the experience it good, learn so much and great knowledge.

Thanks.

The overall content was very generic. It needs to be more specific which can be applied in the real world.

Format of the course (mainly talking videos) gets very repeititive - would prefer accompanying slides and documents. The content could also do with updating - unfortunately a lot of this is about 5 years out of date now and so is less relevant for learning true practical applications

Great MOOC that shifts your perspective on Branding. I would definitely recommend this. Thank you so much Professor Nader Tavassoli.

Lots of positives;

1) Concepts are explained in clear concise and organised manner.

2) Interviews with prominent people, that are not just relevant to the topic of discussion, but also very inspiring and motivating.

3)Assignments at the end of each module that promotes evaluation and application of what has been learnt.

4) My favourite part of the MOOC was Case studies on various brands like Pampers, Southwest Airlines and many more.

Thanks again LSB and Professor Nader Tavassoli. In your words, it was a satisfying learning "experience".

This MOOC is a very simplified version of a very important field in Marketing. The Assignments are devised in a way that it helps the student apply the learning of the course and better understand the topics. The MOOC will surely help build the basics for those looking forward to make a career in Marketing. Professor Nader's way of teaching is very good and his real and corporate life examples are easy to connect with. Great Job Professor Nader, London Business School, University Of London and Coursera for this wonderful course. Looking forward to learn more from LBS & Professor Nader.

This is a fantastic course! I can't recommend it enough to anyone looking for a fresh look at Brand Management. Professor is incredible in his way to deliver information and explain concepts which always come with example so you'll never be left in confusion. It's totally worth it, highly recommended.

thanks,

the concept suggested are very crisp and clear. easy to understand and implement in our business and profession. the example shared were also very relevant and eye opener.

Thanks Again

The content of the course is 4 years old. Please do not provide us old content and cheat the students by charging fee

i applied for financial aid which was approved ,but why do i still have to purchase the certificate?

veryyy bad i didnt get the certificate after completion of the course

Such a brilliant course with an extremely engaging professor! My favourite Coursera Course so far! Full of useful information, presented in the best way possible! Filled with insightful interviews from amazing professionals! Totally Recommend!