Back to Design Principles: an Introduction
University of California San Diego

Design Principles: an Introduction

What makes an interface intuitive? How can I tell whether one design works better than another? This course will teach you fundamental principles of design and how to effectively evaluate your work with users. You'll learn fundamental principles of visual design so that you can effectively organize and present information with your interfaces. You'll learn principles of perception and cognition that inform effective interaction design. And you'll learn how to perform and analyze controlled experiments online. In many cases, we'll use Web design as the anchoring domain. A lot of the examples will come from the Web, and we'll talk just a bit about Web technologies in particular. When we do so, it will be to support the main goal of this course, which is helping you build human-centered design skills, so that you have the principles and methods to create excellent interfaces with any technology.

Status: Layout Design
Status: Web Design and Development
BeginnerCourse13 hours

Featured reviews

KH

5.0Reviewed Oct 4, 2017

I liked particularly the course about running web experiments with A/B testing and learning a lot about comparing data with chi-square testing.

LF

4.0Reviewed Dec 15, 2016

Great, if brief course. Some occasionally ill-worded test questions. But this course piqued my interest for the ones that follow.

PV

5.0Reviewed Nov 21, 2019

The course was simple and crisp yet covered it all - interaction, visual and usability. Liked the duration of the videos followed by reading material that covered the highlights of the topic.

TB

5.0Reviewed Jun 11, 2018

I really enjoyed this segment of the course, it made me pay more attention to the not so mundane things around me!

SM

4.0Reviewed Apr 19, 2020

The course is designed well. Need more details on Chi-squared and AB testing. Overall it is very informative and helpful. Thank you

DS

5.0Reviewed Jun 24, 2018

A very insightful introductory course on design principles. It also provides a lot of useful external resources to further deep dive into the topic.

MK

5.0Reviewed Mar 15, 2021

Very informative and fun. Good mix of practical examples and theory, made me wish every university course I've taken was like this

PA

4.0Reviewed Apr 8, 2019

If you do not have experience with data analysis (specifically speaking Pearson's chi square technique), you might struggle like me.

JC

4.0Reviewed May 15, 2016

Overall it was mostly good but the maths was not well enough explained and some of the course materials felt out of date.

SA

5.0Reviewed May 2, 2020

This course is an amazing start for your journey in Design thinking. You will learn things that you somehow knew exist within your surroundings but never understand it.

SD

5.0Reviewed Feb 7, 2018

I liked this course - new ideas and formalisation of techniques... a nice mix of hard and soft skills in the assignments.

YM

5.0Reviewed Aug 6, 2016

An essential course for any job in the field of Design, it teaches the core concepts such as Typography, Colour, Positioning, Spacing, etc. and requires one to work hard on the assignments.

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