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Duke University

Human Factors in AI

This third and final course of the AI Product Management Specialization by Duke University's Pratt School of Engineering focuses on the critical human factors in developing AI-based products. The course begins with an introduction to human-centered design and the unique elements of user experience design for AI products. Participants will then learn about the role of data privacy in AI systems, the challenges of designing ethical AI, and approaches to identify sources of bias and mitigate fairness issues. The course concludes with a comparison of human intelligence and artificial intelligence, and a discussion of the ways that AI can be used to both automate as well as assist human decision-making. At the conclusion of this course, you should be able to: 1) Identify and mitigate privacy and ethical risks in AI projects 2) Apply human-centered design practices to design successful AI product experiences 3) Build AI systems that augment human intelligence and inspire model trust in users

Status: Human Centered Design
Status: Artificial Intelligence
BeginnerCourse18 hours

Featured reviews

MG

5.0Reviewed Feb 14, 2026

This course gives a great overview of key considerations, that were not technical, but governance in building AI systems .

RA

5.0Reviewed Sep 16, 2023

It is an excellent course for anyone in the Data Science field.

DR

5.0Reviewed Jun 22, 2024

Thanks for a course that covers the key areas of how humans interact and are impacted by AI.

DL

5.0Reviewed Aug 30, 2024

Excellent..Thanks for Insights and Thanks to Duke.

JP

5.0Reviewed Dec 21, 2021

T​his course is awesome! I'm so glad to be given the opportunity to learn world-class content in human-centered AI from experienced instructors. Thank you!

TR

5.0Reviewed Mar 16, 2026

Great information presented in a format where i could control the pace. Loved it!

AM

5.0Reviewed Feb 11, 2023

Excellent course concept and material.Peer review grading process needs human and AI monitoring as a course completion certificate would inspire learners to register for this course in the future

WA

5.0Reviewed Aug 23, 2025

Clearly elaborate with examples making understand human factors in AI

PM

5.0Reviewed Jan 6, 2026

well structured and clear content, easy to follow and very practical

RB

4.0Reviewed Jan 19, 2025

Good concept on how to handler the AI and there ehtics and use case

BT

5.0Reviewed Oct 4, 2023

A very well structured course curriculum. Thank you Jon and Duke University

JK

5.0Reviewed Nov 28, 2025

Concepts were clear. Links to external articles on real world example and information really helped lock in the concepts.

All reviews

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