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Duke University

Human Factors in AI

This third and final course of the AI Product Management Specialization by Duke University's Pratt School of Engineering focuses on the critical human factors in developing AI-based products. The course begins with an introduction to human-centered design and the unique elements of user experience design for AI products. Participants will then learn about the role of data privacy in AI systems, the challenges of designing ethical AI, and approaches to identify sources of bias and mitigate fairness issues. The course concludes with a comparison of human intelligence and artificial intelligence, and a discussion of the ways that AI can be used to both automate as well as assist human decision-making. At the conclusion of this course, you should be able to: 1) Identify and mitigate privacy and ethical risks in AI projects 2) Apply human-centered design practices to design successful AI product experiences 3) Build AI systems that augment human intelligence and inspire model trust in users

Status: Machine Learning
Status: Human Computer Interaction
BeginnerCourse18 hours

Featured reviews

WA

5.0Reviewed Aug 23, 2025

Clearly elaborate with examples making understand human factors in AI

DR

5.0Reviewed Jun 22, 2024

Thanks for a course that covers the key areas of how humans interact and are impacted by AI.

ZM

5.0Reviewed Apr 28, 2025

Great insights into the human side of AI, loved it.

JK

5.0Reviewed Nov 28, 2025

Concepts were clear. Links to external articles on real world example and information really helped lock in the concepts.

PM

5.0Reviewed Jan 6, 2026

well structured and clear content, easy to follow and very practical

AG

5.0Reviewed Apr 2, 2025

Great content, reasonable effort required to complete the course.

RA

5.0Reviewed Sep 16, 2023

It is an excellent course for anyone in the Data Science field.

MR

4.0Reviewed Nov 3, 2025

Interesting content. I adjusted a few things I was working on based on some of the recommendations of this course.

AS

4.0Reviewed Nov 23, 2025

While the contact was great I objewct to marking other peoples work. I am too busy to review other peoples work. use an AI

SA

4.0Reviewed Jan 8, 2026

The course is practical and well design to teach human factors in AI

RB

4.0Reviewed Jan 19, 2025

Good concept on how to handler the AI and there ehtics and use case

EF

5.0Reviewed Jan 18, 2022

W​ell detailed insights into the precarious world of security, bias and privacy in AI

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