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University of Maryland, College Park

Product Management Essentials

Great products don't happen by accident. They are created by product managers who understand customer needs, align cross-functional teams, prioritize the right opportunities, and guide products from concept to market. In this course, you'll build the foundational knowledge and practical skills used by product managers to make better product decisions throughout the product life cycle. Whether you're exploring a career in product management, working with product teams, launching your own venture, or looking to strengthen your business and innovation skills, you'll gain a clear understanding of how successful products are developed and managed. You'll learn how product managers identify customer needs, define product requirements, collaborate with business, design, and engineering teams, select appropriate development methodologies, and support successful product launches. Along the way, you'll explore proven frameworks used by organizations to evaluate opportunities, manage product development, and bring products to market. Throughout the course, you'll also have the opportunity to build a Product Opportunity Brief, an optional professional development exercise that helps you apply the concepts to a product idea or an existing product. By the end of the course, you'll have a practical framework you can continue refining for your portfolio, interviews, or workplace projects. Whether your goal is to become a product manager, contribute more effectively to product teams, or develop products of your own, this course provides a practical foundation for building the mindset and toolkit of a successful product professional.

Status: Stakeholder Analysis
Status: Marketing
BeginnerCourse5 hours

Featured reviews

MM

Reviewed Sep 5, 2023

I enjoyed the teaching style and love to learn from James V. Green sir .This course is full of knowledge and develop individual as a product manager or leader.

MY

Reviewed Feb 10, 2023

It's one of the best course related to Product Management. All aspects of the company, consumer, Market has been covered thoroughly

PK

Reviewed Mar 6, 2025

This course serves as the right start to your transition from "old-school" project management to "new-school" product management with start up mindset.

MT

Reviewed Sep 29, 2022

I​t was effective and good. Excellent advise from field experienced professional.

OR

Reviewed Apr 21, 2022

Thanks so much for the privilege to be a part this program, and also for the scholarship granted unto me. I would definitely recommend this course to someone out there.

ZY

Reviewed Mar 14, 2022

good course to learn basic terminologies and methodologies used in product management

RC

Reviewed May 7, 2022

Awesome Course. Enjoyed learning the fundamentals of Product Management. Nice Pace and interesting insights into all the phases of Product management.

SS

Reviewed Nov 10, 2022

Amazing course for reviewing concepts in product management

SP

Reviewed Oct 31, 2022

Course established fundamentals to the zenith level of product management. The design of this course is great!!

RG

Reviewed May 28, 2022

Great introduction to this subject matter. Really enjoyed it.

IE

Reviewed Sep 9, 2023

Very good Course as initial stage to get into the Product Management Career

SM

Reviewed Jul 27, 2021

Thorough and great insights in product manager's role...

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