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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

SC

Sep 22, 2020

Base content is goodConsider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common

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751 - 775 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Misbahul A

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Jul 5, 2020

great

By Suchitra K

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May 22, 2020

Great

By MOHD S

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Feb 22, 2020

Right

By Adriano D

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Jul 8, 2019

great

By Daniel C

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Nov 3, 2017

Great

By maher a

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Feb 6, 2016

great

By QuynhNNCS180599

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Oct 13, 2024

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Sep 19, 2024

Good

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Sep 18, 2024

good

By Akshobya A S

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Sep 3, 2024

Nice

By KAVYA N V

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Aug 24, 2024

good

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Aug 11, 2024

good

By Nguyễn H K K H

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Jan 11, 2024

good

By Debashis H

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Feb 20, 2023

good

By Shaina

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Jul 27, 2022

good

By Poojari P S

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May 13, 2022

good

By DINESH J

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Apr 11, 2022

Good

By saurabh a

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Dec 17, 2021

good

By 邱舒敏

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Aug 23, 2021

good

By Manishankar K

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Sep 12, 2020

nice

By Mark K

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Sep 4, 2020

goog

By DALPAT K

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Jul 11, 2020

nice

By Akash B

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Jul 9, 2020

NICE

By Learn W N

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Jun 25, 2020

good

By Ravindra S R

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May 4, 2020

Good