Gain a practical understanding of logistics and supply chain management through a real-world e-commerce case study. In this course, you will explore how logistics systems are designed, analyzed, implemented, and evaluated using structured business frameworks. Starting with foundational logistics concepts and organizational strategy, you will examine strategic planning, identify operational gaps, and assess internal and external business environments using IRIC, PESTLE, and Triad Analysis.

As you progress, you will apply core logistics functions, evaluate supply chain operations, and measure the effectiveness of logistics design through performance and impact analysis. The case-based structure encourages critical thinking and helps you connect logistics principles to practical decision-making. This course is designed for students, aspiring supply chain professionals, and working professionals seeking a structured approach to logistics system design and evaluation. By the end of the course, you will be able to analyze logistics strategies, assess organizational and environmental factors, implement core logistics processes, and evaluate outcomes using established analytical frameworks. If you want to strengthen your understanding of logistics systems, supply chain management, strategic analysis, and logistics evaluation through a practical case study, this course provides a clear and structured learning experience.