ESSCA School of Management

AI-Powered Personal Branding Specialization

ESSCA School of Management

AI-Powered Personal Branding Specialization

AI-Powered Personal Branding.

Create an authentic professional profile to strengthen your digital visibility with GenAI

Access provided by Erciyes University

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Unlock new professional opportunities by creating a Professional Profile that communicates your value to employers and professional networks.

  • Accelerate your career by communicating your skills, experience, and value more effectively to employers, clients, and professional networks.

  • Strengthen your professional visibility by using GenAI to analyze, improve, and manage your online presence while staying authentic and credible.

  • Support your career growth by communicating effectively in emails, meetings, interviews, and presentations.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

October 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from ESSCA School of Management

Specialization - 3 course series

What you'll learn

  • Build your Professional Profile by identifying your experiences, strengths, skills, contributions, and interests to accelerate your career.

  • Create a Professional Profile that communicates your value to employers and professional networks to unlock new professional opportunities.

  • Use GenAI to strengthen your Professional Profile and present yourself with greater confidence.

  • Define your Professional Value Proposition to clearly explain how your skills, strengths, and contributions create value for others.

Skills you'll gain

Category: Value Propositions
Category: Professional Networking
Category: Personal Development
Category: Professionalism
Category: Branding
Category: Digital Brand Strategy
Category: Lifelong Learning
Category: Web Presence
Category: AI literacy
Category: LinkedIn
Category: Performance Analysis
Category: Self-Awareness
Category: Brand Strategy
Category: Personal Attributes
Category: Professional Development
Category: Digital Communications
Category: Generative AI
Category: Adaptability
Category: Storytelling

What you'll learn

  • Tell your professional story clearly and memorably to strengthen your career development and professional opportunities.

  • Communicate your skills, experience, and value more effectively to employers, clients, and professional networks.

  • Write professional messages and adapt your communication to different situations, such as emails, meetings, interviews, and presentations.

  • Use Generative AI to prepare professional conversations, improve communication, and present yourself with greater confidence.

Skills you'll gain

Category: Business Correspondence
Category: Verbal Communication Skills
Category: Professionalism
Category: Digital Communications
Category: Professional Development
Category: Active Listening
Category: Oral Expression
Category: Personal Development
Category: Presentations
Category: LinkedIn
Category: Communication Planning
Category: AI literacy
Category: Strategic Communication
Category: Persuasive Communication
Category: Storytelling
Category: Responsible AI
Category: Communication
Category: Professional Networking
Category: Interpersonal Communications
Category: Generative AI

What you'll learn

  • Understand how your digital presence influences professional opportunities and shapes how others perceive you online.

  • Build a consistent and authentic professional identity across LinkedIn, professional profiles, and other digital platforms.

  • Create professional bios, introductions, and content that showcase your expertise and strengthen your professional visibility.

  • Use Generative AI to analyze, improve, and manage your online presence while staying authentic and credible.

Skills you'll gain

Category: Professionalism
Category: Brand Awareness
Category: Thought Leadership
Category: Brand Strategy
Category: Content Creation
Category: Personal Development
Category: Digital Brand Strategy
Category: digital literacy
Category: Responsible AI
Category: LinkedIn
Category: Web Presence
Category: Value Propositions
Category: Branding
Category: Professional Development
Category: Digital Communications
Category: Writing
Category: AI literacy
Category: Professional Networking
Category: Generative AI
Category: Social Media Content

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Orsolya Sadik-Rozsnyai
ESSCA School of Management
6 Courses192 learners

Offered by

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."