AI for Sales Professionals empowers sales leaders to harness the power of AI to drive smarter, data-driven decision-making and boost revenue. This course teaches professionals to integrate AI technologies into CRM systems, optimize forecasting, and enhance customer relationship management for maximum impact.

Sales with AI

Recommended experience
Recommended experience
What you'll learn
Understand AI Applications in Sales: Explore how AI supports lead scoring, customer analysis, and sales planning workflows.
Evaluate AI Sales Automation Tools: Assess AI tools that improve forecasting accuracy, pipeline visibility, and workflow efficiency.
Strengthen Sales Strategy and Forecasting: Apply AI-supported approaches to improve prospect evaluation, pipeline planning, and sales decisions.
Implement AI-Driven Sales Workflows: Apply AI opportunities that improve productivity, customer engagement, and revenue performance outcomes.
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8 assignments
February 2026
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There are 8 modules in this course
This module introduces the overall certification structure and explains how the learning experience is organized throughout the course. To support different learning preferences, the content is offered in multiple formats, including Videos, eBooks, Audiobooks, and Podcasts. Each format covers the same key concepts, giving you the flexibility to learn in the way that works best for you. You can choose any format based on your preferred learning style and move through the course at your own pace.
What's included
20 videos2 readings1 assignment6 plugins
20 videos•Total 132 minutes
- Navigation Video•2 minutes
- Audiobook: Course Introduction•6 minutes
- Course Introduction•4 minutes
- Audiobook: Module 1: Introduction to Artificial Intelligence in Sales•26 minutes
- Podcast: Module 1: Introduction to Artificial Intelligence in Sales•16 minutes
- 1.1 Introduction to AI in Sales•6 minutes
- 1.2 Key Components of AI •4 minutes
- 1.3 Evolution of AI•5 minutes
- 1.4 Evolution of AI in Sales•4 minutes
- 1.5 Role of AI in Sales•5 minutes
- 1.6 AI tools for Sales•6 minutes
- 1.7 Machine Learning (ML)•6 minutes
- 1.8 Predictive Analytics•6 minutes
- 1.9 Chatbots and Virtual Assistants•5 minutes
- 1.10 Sales Forecasting•5 minutes
- 1.11 Benefits & Challanges•5 minutes
- 1.12 Success Stories & Applications of AI•4 minutes
- 1.13 Enhanced Personalization & Virtual Sales Assistants•5 minutes
- 1.14 Predictive Analytics & Automated Data Analysis•5 minutes
- 1.15 Sales Process Optimization & Augmented Reality (AR) in Sales•5 minutes
2 readings•Total 20 minutes
- Ebook: Module 1: Introduction to Artificial Intelligence (AI) in Sales•10 minutes
- Hands on: 1•10 minutes
1 assignment•Total 30 minutes
- Quiz: 1•30 minutes
6 plugins•Total 90 minutes
- Activity: Hotspot•15 minutes
- Activity: Timeline•15 minutes
- Activity: Tab Type 2•15 minutes
- Activity: Carousel/ Slideshow•15 minutes
- Activity: True/False•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
23 videos2 readings1 assignment8 plugins
23 videos•Total 160 minutes
- Audiobook: Module 2: Understanding Data in Sales•44 minutes
- Podcast: Module 2: Understanding Data in Sales•18 minutes
- 2.1 Sales Data Categories and Their Significance•6 minutes
- 2.2 Techniques for Effective Data Collection•5 minutes
- 2.3 Secondary Data Collection Techniques•5 minutes
- 2.4 Data Privacy and Ethics Considerations•5 minutes
- 2.5 Data Analysis and Interpretation in Sales•5 minutes
- 2.6 Data Collection and Preparation•6 minutes
- 2.7 Descriptive Analysis & Inferential Analysis•5 minutes
- 2.8 Data Visualization•7 minutes
- 2.9 Data Management Methods •4 minutes
- 2.10 NoSQL Databases•4 minutes
- 2.11 Data Warehouses•4 minutes
- 2.12 Data Lakes•4 minutes
- 2.13 Cloud Storage•3 minutes
- 2.14 Data Protection Principles•4 minutes
- 2.15 Purpose Limitation & Data Minimization•3 minutes
- 2.16 Data Accuracy & Security and Confidentiality•4 minutes
- 2.17 What is CRM Integration & Benefits•4 minutes
- 2.18 Common CRM Integration Methods & Best Practices for CRM Integration•5 minutes
- 2.19 Customer Relationship Management (CRM) Analytics & Business Intelligence (BI) Tools & Predictive Analytics Tools•5 minutes
- 2.20 Importance of Ethical Use of Sales Data & Key Considerations for Ethical Use of Sales Data•5 minutes
- 2.21 Real-World Data Applications•5 minutes
2 readings•Total 20 minutes
- Ebook: Module 2: Understanding Data in Sales •10 minutes
- Hands on: 2•10 minutes
1 assignment•Total 30 minutes
- Quiz: 2•30 minutes
8 plugins•Total 120 minutes
- Activity: Tab Type 1•15 minutes
- Activity: Hotspot•15 minutes
- Activity: Popup•15 minutes
- Activity: Accordion•15 minutes
- Activity: Tab Type 1•15 minutes
- Activity: Problem Statement: Type 1•15 minutes
- Activity: Problem Statement: Type 2•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
23 videos2 readings1 assignment8 plugins
23 videos•Total 147 minutes
- Audiobook: Module 3: AI Technologies for Sales•38 minutes
- Podcast: Module 3: AI Technologies for Sales•20 minutes
- 3.1 Understanding ML•4 minutes
- 3.2 Role, Applications & Challanges in ML•4 minutes
- 3.3 Understanding Predictive Analytics•5 minutes
- 3.4 Understanding Exploratory Data Analysis (EDA) & Feature Selection Engineering•5 minutes
- 3.5 Model Selection and Creation & Model Training and Validation•4 minutes
- 3.6 Sales Forecasting and Prediction & Monitoring and Refinement•5 minutes
- 3.7 Importance of Customer Interaction•4 minutes
- 3.8 Understanding Chatbots & Benefits of Chatbots in Customer Service•5 minutes
- 3.9 How Chatbots Work & Best Practices for Implementing Chatbots•4 minutes
- 3.10 Understanding Segmentation & Benefits of Segmentation•5 minutes
- 3.11 Types of Segmentation & AI Technologies for Segmentation•4 minutes
- 3.12 Understanding Personalization in Sales & Benefits•4 minutes
- 3.13 Leveraging AI for Personalization in Sales & Implementing Personalization Strategies •6 minutes
- 3.14 Enhancing User Experience with Collaborative & Content-Based Filtering•3 minutes
- 3.15 Hybrid and ML-Enhanced Recommendation Systems•4 minutes
- 3.16 Measuring Success: Evaluating and Implementing Recommendation Engines•3 minutes
- 3.17 Transforming Sales with CRM and AI-Powered Lead Generation•4 minutes
- 3.18 Sharpening Sales Strategies with Forecasting and Process Optimization•3 minutes
- 3.19 Driving Conversions with Personalization and Predictive Analytics •4 minutes
- 3.20 Measuring What Matters: KPIs and Sales Funnel Analysis•4 minutes
- 3.21 Empowering Sales with CRM, Analytics, and Coaching Strategies•4 minutes
2 readings•Total 20 minutes
- Ebook: Module 3: AI Technologies for Sales•10 minutes
- Hands on: 3•10 minutes
1 assignment•Total 30 minutes
- Quiz: 3•30 minutes
8 plugins•Total 120 minutes
- Activity: Drag-and-Drop•15 minutes
- Activity: Sequence•15 minutes
- Activity: Tab Type 2•15 minutes
- Activity: Carousel/ Slideshow•15 minutes
- Activity: True/False•15 minutes
- Activity: Multiple Response•15 minutes
- Activity: Popup•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
15 videos2 readings1 assignment5 plugins
15 videos•Total 109 minutes
- Audiobook: Module 4: Implementation of AI in CRM Systems•29 minutes
- Podcast: Module 4: Implementation of AI in CRM Systems•23 minutes
- 4.1 Foundations of CRM: Strategy, Systems, and Impact•4 minutes
- 4.2 Elevating CRM with AI Integration: Benefits and Best Practices•5 minutes
- 4.3 Mastering Lead Scoring: Strategy, Models, and Implementation•5 minutes
- 4.4 Unlocking Growth Through Lead Scoring: Benefits and Best Practices•4 minutes
- 4.5 Powering Business Success Through Customer Insights•4 minutes
- 4.6 Sources and Analysis of Customer Insights•5 minutes
- 4.7 Streamlining Lead Management with Automation and Data-Driven Forecasting•5 minutes
- 4.8 Boosting Sales Performance Through Collaboration and AI Integration•4 minutes
- 4.9 Mastering Personalized Communication in CRM•5 minutes
- 4.10 Transforming CRM with Chatbots: Functionality, Benefits, and Implementation•5 minutes
- 4.11 From Data to Decisions: Understanding Analytics in CRM•4 minutes
- 4.12 Gathering and Analyzing Data for Market Insight •4 minutes
- 4.13 Real-World Impact of AI-Driven CRM: Case Studies Across Industries•4 minutes
2 readings•Total 20 minutes
- Ebook: Module 4: Implementation of AI in CRM Systems•10 minutes
- Hands on: 4•10 minutes
1 assignment•Total 30 minutes
- Quiz: 4•30 minutes
5 plugins•Total 75 minutes
- Activity: Hotspot•15 minutes
- Activity: Drag-and-Drop•15 minutes
- Activity: Accordion•15 minutes
- Activity: Problem Statement: Type 1•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
19 videos2 readings1 assignment6 plugins
19 videos•Total 136 minutes
- Audiobook: Module 5: Sales Forecasting in AI•38 minutes
- Podcast: Module 5: Sales Forecasting in AI•20 minutes
- 5.1 Sales Forecasting: Navigating Business Growth with Data•5 minutes
- 5.2 Linear Regression in Sales Forecasting•4 minutes
- 5.3 Time Series Analysis•5 minutes
- 5.4 Enhancing Sales Forecasting with Neural Networks•4 minutes
- 5.5 Powering Predictions with Ensemble Methods•5 minutes
- 5.6 Strengthening Analytics with Data Cleaning and Transformation•5 minutes
- 5.7 Unifying Data for Smarter Insights – Integration & Sampling in Action•5 minutes
- 5.8 Decoding Sales Insights – Patterns, Trends, and Strategic Planning•5 minutes
- 5.9 Trend Analysis Tools and Techniques•4 minutes
- 5.10 Evaluating Forecast Performance and Data Readiness•4 minutes
- 5.11 Advanced Forecasting Techniques for Modern Business Needs•5 minutes
- 5.12 Continuous Monitoring and Forecast Refinement•5 minutes
- 5.13 Neural Networks and Time Series in Forecasting •4 minutes
- 5.14 Core AI Tools for Data-Driven Accuracy•5 minutes
- 5.15 Utilizing Real-Time Data for Sales Forecasting•5 minutes
- 5.16 Scenario-Based Forecasting for Strategic Flexibility•4 minutes
- 5.17 Sales Forecasting with AI Measuring Accuracy, Bias, and Impact•6 minutes
2 readings•Total 20 minutes
- Ebook: Module 5: Sales Forecasting in AI•10 minutes
- Hands on: 5•10 minutes
1 assignment•Total 30 minutes
- Quiz: 5•30 minutes
6 plugins•Total 90 minutes
- Activity: Carousel/ Slideshow•15 minutes
- Activity: Tab Type 2•15 minutes
- Activity: Sequence•15 minutes
- Activity: Multiple choice with image•15 minutes
- Activity: True/False•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
20 videos2 readings1 assignment5 plugins
20 videos•Total 135 minutes
- Audiobook: Module 6: Enhancing Sales Processes with AI•25 minutes
- Podcast: Module 6: Enhancing Sales Processes with AI•25 minutes
- 6.1 Task Automation in Sales•4 minutes
- 6.2 Transforming Sales with Task Automation•4 minutes
- 6.3 AI-Driven Personalization•4 minutes
- 6.4 Email Marketing with AI-driven Personalization•5 minutes
- 6.5 Social Media Insights with AI Analytics•3 minutes
- 6.6 Enhancing Engagement with AI Analytics on Social Media•6 minutes
- 6.7 Leveraging Predictive Analytics for Social Media Engagement and Business Growth•5 minutes
- 6.8 Enhancing Brand Engagement and Insights through Social Listening•4 minutes
- 6.9 Enhancing Marketing Effectiveness through Audience Segmentation•4 minutes
- 6.10 Social Media Advertisements for Enhanced Engagement and ROI•5 minutes
- 6.11 AI-powered Lead Generation•4 minutes
- 6.12 Benefits and Techniques of Customer Segmentation for Improved Sales and Marketing•5 minutes
- 6.13 Maximizing Sales Efficiency with AI-Powered Sales Routing•6 minutes
- 6.14 Content Performance through AI-Driven Optimization•5 minutes
- 6.15 Content Optimization with AI Insights•5 minutes
- 6.16 Performance Tracking and Real-Time Monitoring for Enhanced Sales Optimization•5 minutes
- 6.17 Upselling and Cross-Selling to Boost Sales and Customer Satisfaction•4 minutes
- 6.18 AI in Upselling and Cross-Selling•5 minutes
2 readings•Total 20 minutes
- Ebook: Module 6: Enhancing Sales Processes with AI•10 minutes
- Hands on: 6•10 minutes
1 assignment•Total 30 minutes
- Quiz: 6•30 minutes
5 plugins•Total 75 minutes
- Activity: Tab Type 1•15 minutes
- Activity: Drag-and-Drop•15 minutes
- Activity: Accordion•15 minutes
- Activity: Multiple Response•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
20 videos2 readings1 assignment5 plugins
20 videos•Total 127 minutes
- Audiobook: Module 7: Ethical Considerations and Bias AI•31 minutes
- Podcast: Module 7: Ethical Considerations and Bias AI•18 minutes
- 7.1 Defining Ethical AI in Sales: Principles and Best Practices•4 minutes
- 7.2 Ethical AI in Sales: Prioritizing Fairness, Transparency, and Stakeholder Well-being•6 minutes
- 7.3 Understanding and Mitigating Bias in AI Systems •4 minutes
- 7.4 Understanding and Identifying Bias in AI Systems•4 minutes
- 7.5 Addressing and Mitigating Bias in AI Systems•5 minutes
- 7.6 Addressing and Mitigating Bias in AI Systems: From Preprocessing to Post-Processing •6 minutes
- 7.7 Collaborative Efforts and Transparency in AI•5 minutes
- 7.8 Importance of Transparency in AI •3 minutes
- 7.9 Ensuring Transparency in AI Decision-Making•4 minutes
- 7.10 AI Accountability in Ethical and Transparent Practices •5 minutes
- 7.11 Approaches for AI Accountability •4 minutes
- 7.12 Privacy in AI•5 minutes
- 7.13 Safeguarding Customer Data•4 minutes
- 7.14 Understanding Regulatory Compliance in A•3 minutes
- 7.15 Ensuring Regulatory Compliance in AI•4 minutes
- 7.16 Importance of Trust in AI •4 minutes
- 7.17 Building Trust Through Ethical AI Practices•5 minutes
- 7.18 Ethical Challenges in AI Advancements•5 minutes
2 readings•Total 20 minutes
- Ebook: Module 7: Ethical Considerations and Bias AI•10 minutes
- Hands on: 7•10 minutes
1 assignment•Total 30 minutes
- Quiz: 7•30 minutes
5 plugins•Total 75 minutes
- Activity: Problem Statement: Type 2•15 minutes
- Activity: Carousel/ Slideshow•15 minutes
- Activity: Hotspot•15 minutes
- Activity: True/False•15 minutes
- Activity: Knowledge checks•15 minutes
What's included
8 videos2 readings1 assignment3 plugins
8 videos•Total 75 minutes
- Audiobook: Module 8: Practical Workshop•22 minutes
- Podcast: Module 8: Practical Workshop•22 minutes
- 8.1 Scenario-Based Exercises •4 minutes
- 8.2 Applying AI in Real Sales Situations & Benefits of Scenario-Based Exercises•6 minutes
- 8.3 Identifying and Analyzing Sales Challenges & Leveraging AI to Overcome Sales Challenges•5 minutes
- 8.4 Understanding Collaborative AI Implementation•5 minutes
- 8.5 Steps for Collaborative AI Implementation•5 minutes
- Course Summary•5 minutes
2 readings•Total 20 minutes
- Ebook: Module 8 : Practical Workshop•10 minutes
- Hands on: 8•10 minutes
1 assignment•Total 30 minutes
- Quiz: 8•30 minutes
3 plugins•Total 45 minutes
- Activity: Drag-and-Drop•15 minutes
- Activity: Accordion•15 minutes
- Activity: Knowledge checks•15 minutes
Instructor

Offered by
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Explore more from Business
JJohn Wiley & Sons
Course
AAI Business School
Specialization

Specialization

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