Master the essential skills to transform your email marketing from manual sends to intelligent automation. This Short Course was created to help digital marketing professionals accomplish scalable, data-driven email campaigns that nurture leads automatically while delivering measurable results.
Automate, Evaluate, and Optimize Email Marketing
Automate, Evaluate, and Optimize Email Marketing
This course is part of Digital Marketing Operations & Analytics Specialization
Instructor: John Whitworth
Access provided by Xavier School of Management, XLRI
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Email automation success depends on strategic sequence design, personalization, and rigorous quality assurance testing before launch.
Performance optimization is an iterative process that requires systematic comparison against industry benchmarks rather than internal metrics alone.
Effective marketing automation combines technical execution with analytical thinking to deliver consistent engagement improvements.
Sustainable email marketing growth comes from building repeatable processes for both campaign creation and performance evaluation.
Skills you'll gain
- Key Performance Indicators (KPIs)
- Campaign Management
- HubSpot CRM
- Marketing Automation
- Performance Measurement
- Performance Metric
- Email Marketing
- Automation
- Customer Engagement
- Marketing Analytics
- Data-Driven Decision-Making
- Email Automation
- Personalized Service
- Marketing Effectiveness
- Benchmarking
- Performance Analysis
- Quality Assurance
- Skills section collapsed. Showing 9 of 17 skills.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
January 2026
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Digital Marketing Operations & Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the technical execution of email automation by building multi-part sequences with personalization tokens and conducting comprehensive quality assurance testing.
What's included
1 video1 reading2 assignments
Learners will develop systematic approaches to analyzing email campaign performance using industry benchmarks and implementing data-driven optimization strategies.
What's included
2 readings3 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
Simplilearn
SkillsBooster Academy
Simplilearn
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.