Coursera

Market Research Analyst: AI, Power BI, SurveyMonkey skilled Professional Certificate

Coursera

Market Research Analyst: AI, Power BI, SurveyMonkey skilled Professional Certificate

Transform Data into Actionable Business Insights.

Master market research with AI and Power BI to drive strategic decisions and lead with data.

Access provided by Xavier School of Management, XLRI

Earn a career credential that demonstrates your expertise
Beginner level

Recommended experience

2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
Beginner level

Recommended experience

2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Frame research questions and design strategic market studies using professional intake methods.

  • Conduct competitive intelligence and trend forecasting with advanced analytical techniques.

  • Design and execute primary research using GDPR-compliant survey methods.

  • Apply customer segmentation and ROI estimation to formulate growth strategies.

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Taught in English
Recently updated!

April 2026

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Professional Certificate - 9 course series

Market Research Foundations for Strategy and Growth

Market Research Foundations for Strategy and Growth

Course 1, 9 hours

What you'll learn

  • Recognize the fundamental purposes of market research and apply industry-standard intake forms to capture project requirements.

  • Use interview techniques to define specific, measurable research objectives and evaluate approaches with cost-benefit analysis.

  • Apply strategic frameworks like the 4 Ps, SWOT, and Ansoff Matrix to analyze implications and quantify revenue impact.

  • Recommend growth strategies based on analysis, including insights from research findings to support decision-making.

Skills you'll gain

Category: Interviewing Skills
Category: Smart Goals
Category: Growth Strategies
Category: Research Methodologies
Category: Research Reports
Category: Business Research
Category: Report Writing
Category: Marketing Planning
Category: Market Analysis
Category: Return On Investment
Category: Strategic Marketing
Category: Business Planning
Category: Project Design
Category: Business Strategies
Category: Market Research
Category: Marketing Strategies
Category: Business Strategy
Category: Key Performance Indicators (KPIs)
Category: Business Analysis
Category: Strategic Planning
AI-Powered Market Research and Survey Design

AI-Powered Market Research and Survey Design

Course 2, 18 hours

What you'll learn

  • Execute qualitative interviews and AI-powered focus groups to synthesize deep user insights from complex information.

  • Design sophisticated surveys utilizing advanced branching logic and skip patterns to optimize high-quality data collection.

  • Analyze research data using statistical techniques and eye-tracking heat maps to generate technology-driven insights.

  • Evaluate data collection processes to ensure full GDPR compliance and adherence to global privacy and ethical standards.

Skills you'll gain

Category: Market Research
Category: Statistical Analysis
Category: Interviewing Skills
Category: Sample Size Determination
Category: Focus Group
Category: Statistical Methods
Category: Qualitative Research
Category: General Data Protection Regulation (GDPR)
Category: Heat Maps
Category: Sampling (Statistics)
Category: Return On Investment
Category: AI Integrations
Category: Data Collection
Category: Data Analysis
Category: No-Code Development
Category: Data Ethics
Market Research Data Analysis and Governance with R

Market Research Data Analysis and Governance with R

Course 3, 19 hours

What you'll learn

  • Apply R programming techniques for comprehensive data analysis and create automated, parameterized reports with R Markdown to minimize manual error.

  • Implement robust data governance and quality monitoring practices to ensure data integrity and auditability.

  • Evaluate and validate predictive models using advanced diagnostic techniques to improve accuracy and reliability.

  • Master data provenance to ensure findings are defensible and communicate insights effectively to stakeholders.

Skills you'll gain

Category: Model Evaluation
Category: R Programming
Category: Data Governance
Category: Data Quality
Category: Data Ethics
Category: Metadata Management
Category: Predictive Modeling
Category: Rmarkdown
Category: File Management
Category: Business Research
Category: Data Manipulation
Category: R (Software)
Category: Tidyverse (R Package)
Category: Data Wrangling
Category: Statistical Analysis
Category: Predictive Analytics
Category: Responsible AI
Category: Statistical Reporting
Category: Market Research
Category: Research Reports
Competitive Intel, Trends and Data Sourcing

Competitive Intel, Trends and Data Sourcing

Course 4, 10 hours

What you'll learn

  • Apply Porter's Five Forces to evaluate industry competitiveness and identify gaps in product features against competitors.

  • Use sentiment analysis to track competitor communication shifts and develop advanced search techniques for critical information retrieval.

  • Create risk-scoring matrices for strategic decision-making to enhance understanding of potential challenges and threats.

  • Evaluate and prioritize market trends using systematic scoring to better inform future business strategies and initiatives.

Skills you'll gain

Category: Competitive Intelligence
Category: Competitive Analysis
Category: Market Intelligence
Category: Market Analysis
Category: Time Series Analysis and Forecasting
Category: Research Methodologies
Category: Product Strategy
Category: Report Writing
Category: Demand Planning
Category: Market Trend
Category: Data Collection
Category: Forecasting
Category: Data Validation
Category: Business Reporting
Category: Trend Analysis
Category: Market Dynamics
Category: Market Opportunities
Category: Research Reports
Category: Market Research
Category: Market Data
Market Analysis and Trend Forecasting with Data

Market Analysis and Trend Forecasting with Data

Course 5, 9 hours

What you'll learn

  • Analyze historical trend data to forecast future market demand and calculate market sizing metrics like TAM, SAM, and SOM.

  • Visualize competitive positioning and market share trends to determine their impact on strategic recommendations and market entry.

  • Distinguish between market trends and short-term fads to inform data-driven decisions and ensure relevance in recommendations.

  • Create structured scorecards for market entry decisions to produce data-driven recommendations with confidence and clarity.

Skills you'll gain

Category: Market Analysis
Category: Time Series Analysis and Forecasting
Category: Trend Analysis
Category: Data-Driven Decision-Making
Category: Market Share
Category: Quantitative Research
Category: Data Analysis
Category: Market Opportunities
Category: Go To Market Strategy
Category: Market Trend
Category: Data Storytelling
Category: Market Intelligence
Category: Market Data
Category: Competitive Analysis
Category: Data Visualization
Category: Data Presentation
Category: Forecasting
Category: Growth Strategies
Category: Descriptive Analytics
Category: Market Research
Customer Segmentation and Analytics

Customer Segmentation and Analytics

Course 6, 7 hours

What you'll learn

  • Identify and define comprehensive buyer personas using data.

  • Analyze cross-tabulated data to uncover key customer segments.

  • Apply RFM segmentation to classify and prioritize customer groups.

  • Calculate incremental revenue and profitability from targeted segments to demonstrate financial value to stakeholders.

Skills you'll gain

Category: Market Research
Category: Data-Driven Marketing
Category: Persona Development
Category: Customer Analysis
Category: Strategic Marketing
Category: Business Analytics
Category: Marketing Effectiveness
Category: Data Analysis
Category: Marketing Strategies
Category: Data Storytelling
Category: Customer Data Management
Category: Pivot Tables And Charts
Category: Customer Insights
Category: Customer Retention
Category: Data-Driven Decision-Making
Category: Marketing Analytics
Category: Data Presentation
Category: Return On Investment
Category: Target Audience
Category: Revenue Management
Market Research Data: Dashboards and Storytelling

Market Research Data: Dashboards and Storytelling

Course 7, 16 hours

What you'll learn

  • Design clear, impactful data visualizations and create interactive dashboards in Power BI using best practices.

  • Learn to blend multi-source data into a single, interactive dashboard to enhance clarity and user engagement.

  • Craft compelling narratives that connect data to business strategy, supporting executive decision-making effectively.

  • Automate and validate reporting processes to improve stakeholder communication and ensure data accuracy and consistency.

Skills you'll gain

Category: Data Storytelling
Category: Interactive Data Visualization
Category: Data Visualization
Category: Market Analysis
Category: Data Validation
Category: Data Presentation
Category: Power BI
Category: Data Visualization Software
Category: Report Writing
Category: Presentations
Category: Dashboard Creation
Category: Usability Testing
Category: Dashboard
Category: Storytelling
Category: Target Audience
Category: Data Analysis Expressions (DAX)
Category: Market Data
Category: Business Intelligence
Category: Data Integration
Category: Statistical Visualization
Market Research Portfolio Capstone

Market Research Portfolio Capstone

Course 8, 4 hours

What you'll learn

  • Design a comprehensive market research project from concept to delivery.

  • Execute ethical, mixed-methods research with robust data collection.

  • Perform advanced analytics using R and Power BI.

  • Create and package professional-quality research deliverables for executive-level presentation.

Skills you'll gain

Category: Report Writing
Category: Presentations
Category: R Programming
Category: Data Analysis
Category: Data Presentation
Category: Data Collection
Category: Quantitative Research
Category: Advanced Analytics
Category: Research Reports
Category: Data Ethics
Category: Market Research
Category: Technical Communication
Category: Data Capture
Category: Dashboard Creation
Category: Business Research
Category: Customer Analysis
Category: Market Analysis
Category: Project Design
Category: Strategic Thinking
Category: Statistical Analysis
Career Launch for Market Researchers

Career Launch for Market Researchers

Course 9, 1 hour

What you'll learn

  • Convert academic projects into professional portfolio items.

  • Craft compelling resumes and LinkedIn profiles for market research roles.

  • Develop a strategic approach to job searching and networking.

  • Identify key certification paths and professional associations.

Skills you'll gain

Category: LinkedIn
Category: R Programming
Category: Expectation Management
Category: Personalized Campaigns
Category: Project Portfolio Management
Category: Market Research
Category: Power BI
Category: Professional Networking
Category: Interviewing Skills
Category: Technical Communication
Category: Recruitment
Category: Storytelling
Category: Concision
Category: Portfolio Management

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477 Courses105,248 learners

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