Learners will be able to design effective surveys with proper question types and skip logic to improve data quality and the respondent experience.

Select appropriate sampling methods and calculate the statistically valid sample size to design reliable survey research.

Analyze market research data, apply t-tests in Excel to compare groups, interpret results, and make data-driven business recommendations.

Design efficient conjoint analysis studies and build automated data workflows to gain faster, sophisticated market insights.

Build and validate linear regression models in R, using diagnostics and cross-validation to ensure robust, reliable business predictions.

Build an end-to-end, reproducible analysis in R, from data transformation and model evaluation to automated reporting.

Master market forecasting and trend analysis. Learn to use historical data to predict demand and evaluate the strategic impact of emerging trends.