Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).
Analysing: Numeric and digital literacies Specialization
Analysing: Numeric and digital literacies Specialization
Instructors: Connor Stead
Access provided by SR University
9,069 already enrolled
Get in-depth knowledge of a subject
from 1,211 reviews of courses in this program
Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Assess the financial health of an organisation through analysis of its published financial statements and associated data
Forecast how the strategy of an organisation will impact its financial results; and the implications upon the future strategy
Leverage insights from customer intelligence and user experience in order to assess the elements of value generated by the organisation
Use statistical analysis to generate and / or validate quantitative insights in order to support more effective decision-making by management
Skills you'll gain
- Accounting
- Budgeting
- Business Analytics
- Business Valuation
- Capital Budgeting
- Corporate Finance
- Customer Insights
- Data-Driven Decision-Making
- Digital Marketing
- Financial Analysis
- Financial Data
- Financial Management
- Financial Modeling
- Governance
- Management Accounting
- Marketing Analytics
- Marketing Effectiveness
- Data Visualization
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Macquarie University
Specialization - 4 course series
Management and financial accounting: Know your numbers 1
Course 1 14 hours
Corporate finance: Know your numbers 2
Course 2 21 hours
Business intelligence and data analytics: Generate insights
Course 3 13 hours
Marketing analytics: Know your customers
Course 4 20 hours
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."