This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.
AD
Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.
TS
This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.
FR
Thanks for 7S!Continue learning about the NOON NOPI vision...
KA
Easy and Uncomplicated learning with high skilled instructors
HB
I learned a lot of new and bigger ideas about marketing.
JW
Good course to understand how to enter International Marketing and execute it.
BG
Very much interesting & informative course along with a knowledgeable friendly instructor.
NC
Loved the energy and interesting examples presented throughout the whole course! Would recommend!
DT
I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.
SS
Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !
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I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.
Really interesting second part of this specialization.
Thoroughly enjoyed learning in this course
The professor is really good!
Excellent!
As someone who has worked in marketing for the last 15-years, I found this class to be too heavy in jargon with the quizzes too heavy on jargon and abbreviations. I worked in NYC advertising and public relations for 13-years of my 15 and I have real world experience from Fortune 50 companies in an international capacity. I struggled with the quizzes and the the final for this course in particular because it felt overtly academic and less practical. All the talk about "Noon Nopi" and "transing" was entirely unnecessary. Having taken two other classes in the specialization already, this is my least favorite and not positioned as well as the others.
This marketing course could be worth credit in any university; Maybe in more detail if taken in school, but in essence, it covers all of what is taught in any College Marketing class. The topics, examples, and information are of high value. I recommend it 100%.
Even though it was hard for me to study everyday (because of personal problems) I decided to continue and it was the best thing I did. The lessons are really interesting and Professor Dae Ryun Chang teaches really well!
This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.
Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.
Loved the energy and interesting examples presented throughout the whole course! Would recommend!
Very much interesting & informative course along with a knowledgeable friendly instructor.
I loved it! It's so nice and full of knowledge if you like marketing you should try it!
Good course to understand how to enter International Marketing and execute it.
Easy and Uncomplicated learning with high skilled instructors
Thanks for 7S!
Continue learning about the NOON NOPI vision...
I learned a lot of new and bigger ideas about marketing.
Very well spoken and extremely helpful!
It was momentous learning for
excellent learning noon nopi