Plan and evaluate social media advertising campaigns using durable strategy, audience, creative, regulation, and measurement principles. You will study the history and evolution of social advertising, compare advantages and tradeoffs, and connect business objectives to targeting, placements, formats, budgets, and performance evidence. Applied work covers major platform capabilities, influencer disclosure, audience development, retargeting, campaign setup, and the interpretation of campaign results. Named services such as X, Facebook, and Instagram are presented as dated examples because interfaces, policies, and product names change. The course emphasizes responsible decision-making, including privacy, transparency, disclosure, and the limits of platform data. By the end, you will be able to choose an appropriate social advertising approach, document assumptions and evidence, evaluate performance, and build a defensible campaign recommendation for a real or hypothetical organization.
AG
It was great Learning thru Univ. Of Colorado on Social Media Advertising....👌👌I would recommend others to go for it...!!
HS
Thank to Chris Vargo for the big knowledge and the skills that he shared it with us, i advise all to take this course.
MD
A very good course to get to know in detail about social media advertising.
VA
loved how informative and helpful this course was in giving an insider on social media advertising and the platforms out there that can be used and how to use them to your full advantage.
MA
It was an amazing learning experience. I would recommend this courses to everyone who has a passion for social media marketing and wants to understand that universe thoroughly.
SM
A Great Course! Must for those who wants to explore the various methods of advertising their brands, products via the various mediums available online.
NS
Course is really good. Please provide internship opportunity after the completion so that we can get hands on experience on the same.
LM
It is my favourite course so far! Just amazing content with tutorials, examples, extra readings. Just perfect! This course was literally what I needed. Thank you for creating such an amazing program!
MO
Useful for beginners and even experienced users could find some interesting things :)
RB
Excellent course .I am looking forward to some more new and advanced courses.Thanks
IS
Really learned a lot from this course. The concept of lookalike audiences and twitter campaigns was new to me and I'm feeling pretty confident in it now.
SK
The course provided at Coursera are really well organized and are really great for extra learning.
Showing: 20 of 103
The week 1 gave me a bad impression about the course.
Week 1: bad
Week 2: The best
Week 3: Good
Week 4: not useful ( twitter is meh for digital advertising)
week 5: a good summary about some things.
Also there some audio issues when explain how to configure ads in in the differents platforms.
Great Content
This has been a thoroughly enjoyable course to fill time whilst I am off work during COVID-19. The content is taught in a variety of ways including video, reading, discussion and quiz formats. Chris Vargo is incredibly clear and the content is easy to digest. I would highly recommend this course.
Absolutely loved this fun and interesting course. I have a small issue with the rubrics as it isn't marked correctly.
Great content and also up to date! Very interesting!
Great course very informative
Course is really good. Please provide internship opportunity after the completion so that we can get hands on experience on the same.
This lection should be up to date and any time! Social Media is changing every month.
The course is quite good and in depth
EXCELLENT OVERVIEW
The educator is not able to teach clearly and also not from the basic.
The Professor Chris J Vargo is clearly very passionate about the subject and teaches with enthusiasm! The topics are relevant and very practical for digitial advertising. Case studies are also very useful and the quizzes are easy enough. Loved doing the peer-graded assignment!
It was an amazing learning experience. I would recommend this courses to everyone who has a passion for social media marketing and wants to understand that universe thoroughly.
Really learned a lot from this course. The concept of lookalike audiences and twitter campaigns was new to me and I'm feeling pretty confident in it now.
it was a good experience
Good experience
This course is designed fantastically, the lectures, the material, the assignments ALL are very well relevant and useful for everyone. I enjoyed learning this course and recommend others to take it.. A big thanks to the team who designed this course. Thanks
This course is very useful for my further study and career. I actully obtain much knowledge and understanding of all kind of Social media Advertising. It's very good for me to enroll this course.
Thank Professor for your teaching so much ! You're great !!
Nicely designed course. I really enjoyed. Prof. Chirs J. Vargo is an awesome instructor with having excellent teaching skill.
As Social Media Marketer, I highly recommend this course for those who are interested in Social Media Advertising.
Absolutely A very Amazing course that is having everything explained very clearly,
My Recommendations, if you are a Digital marketer or Social media manager please must join this course and increase your skills.
Many thanks
Zubair Ghafoor