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Digging Deeper into Audience Reports in Google Analytics

In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Status: Customer Analysis
Status: Performance Reporting
IntermediateGuided Project2 hours

Featured reviews

LR

Reviewed Mar 4, 2021

Very good for an initial introduction of Google Analytics reports!

CV

Reviewed Dec 27, 2020

Very methodic session. In less than 2 hours you can get so much information about most critical Audience Reports, especially when running an e-shop campaign! Thank you once more Mrs Baughman!

YK

Reviewed Oct 16, 2020

a sample case/project at the end would make improve the level of understanding and give practical knowledge

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Reviewed Dec 10, 2020
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Reviewed Jun 14, 2021